Denver, CO—As you made your way through the Colorado Convention Center, it was hard to ignore the sense of excitement buzzing throughout the building. The WholeFoods Magazine team and 7,000 other attendees made it out to Mile High City to check out New Hope Network's first ever Newtopia Now health and wellness event for the consumer-packaged goods (CPG) industry. The concept of the event centered around redefining the "typical industry tradeshow experience" and creating unique interaction opportunities. WIthindustry members interested to see what they have in store for 2025, we're sharing are some key takeaways from this year's event. 

The Lay of the Land

Navigating through the show floor was a breeze after a quick lap. Company booths were assigned to specific areas designated as "neighborhoods" and each zone featured its own stage and meeting areas.

Stoop Talks

A creative segment that took place during the show was the quick 10 minute "stoop talks." These one-on-one conversations with company/brand representatives allowed attendees to learn more about product offerings, business practices, and a little more about the visionaries behind the goods.

The Stages

Each neighborhood housed its own stage for insightful conversations with industry players discussing topics like retail & innovation trends, clean performance products, and growth and demand. Whether it was the Thrive Stage, the Regenerate Stage, the Represent Stage, or the Glow Stage, "Newtopians" had access to live keynote discussions with guests like Carla Hall, who discussed traditional views on aging, women's health and leadership in CPG, and the convergence of food and wellness to create a more fulfilling future for consumers. 

Buzzworthy Mentions

560 companies exhibited their latest and greatest during the show. Here are some of the ones that made us do a double take.

Beverages

Blueshift: Doctor and nutritionists formulated, mocktail-inspired flavors, with up to 10 times more nutrients than pills or gummies, these dietary supplement pod drinks contain zero added sugars, artificial sweeteners, or other unnecessary ingredients. 

SunBerry Farms: Michigan corporation serving high quality beverages throughout the country and select locations globally. Product line includes organic juices and nectars as well kids juice boxes in apple, grape, mango, and fruit punch flavor options. 

Liquid IV: Powdered hydration solutions. Products include hydration multipliers available in sugar-free, with immune support, energy boosters, gut health support, sleep aids, and kids versions. 

Melting Forest; Offering holistic well-being products that utilize the power of functional mushrooms. Customers can purchase mushroom-infused gummies, energy drinks, D-Stress drinks, and mushroom coffee. 

KRE18: Ready-to-drink Creatine beverage that supports increased muscle strength, higher energy levels, and improved athletic performance.

Emotional Utility Beverage: Mood boosting, stress reducing, and mental performance enhancing drinks. Lightly carbonated with 25 calories per can, flavor options include blood orange tangerine, pomegranate black cherry, strawberry kiwi, mangoes passionfruit, berries mint, and sweet lemon.

Everyday Doze: Dairy, gluten, soy, sugar, heavy metals, and GMOs free mushroom coffee offering gut health, mood, immunity, and energy benefits. Product offerings includ 45MG caffeine coffee and 40MG caffeine matcha. 

Halfday: Iced teas offering gut health benefits with 30 calories, 8g fiber, 3g sugar, and 4g net carbs. Available in green tea, lemon iced tea, peach iced tea, and raspberry iced tea flavors. 

BYS Wellness: Dairy free, sugar free, additives free, herbal supplement using naturally active ingredients to provide support for social drinkers prior to consuming alcohol. 

Skincare

Yobee: All natural skin & hair care line offering products infused with PROBYOME, a patented blend of probiotic extracts, organic honey, organic turmeric, and vitamin B12 targeted towards restoring the body's microbiome. 

Daybird: "Anti-Beauty Beauty Club" offering clinically-proven, dermatologist-approved, makeup, skincare, and sunscreen products for all skin types.

Shea Radiance: Shea Butter beauty products soured from women-run cooperatives providing body and hair care products for women of any age.

Caire Beauty: Women Owned skincare line for the "actively aging" women demographic. Products are vegan, cruelty-free, dermatologist tested, offering pre and post menopausal skin care solutions for all skin types.

Foods & Snacks

EQUII: Founded by two food scientists, EQUII offers pasta and bread products made from yeast protein containing no artificial ingredients, less sugar, non GMO, and all nine essential amino acids.

Frankie's Organic: Family-owned snack company offering nutrient-rich, better-for-you organic, guilt-free, quality products like plant-based puffs, sweet potato baked fries, and other gluten-free, never fried, 100% organic options. Offerings are USDA Organic and Non GMO Project verified.

Vermont Smoke & Cure: Coming out of a rural smokehouse in Hinesburg, Vermont these premium meat sticks are made from beef, pork, or turkey using only natural hickory or maple hardwood chips. Hand crafted with no antibiotics, no added hormones, no artificial colors, preservatives or flavors, major food allergen free, with no added MSG, and gluten-free. 

Skinny Pasta: High fiber, low glycemic, pasta made from Konjac root vegetable offering 9 calories and 0 net carbs per bag. Organic angel hair, spaghetti, fettuccine, rice shape, and other options available. 

PAKTLI: Chocolate snacks made with Amaranth, a gluten-free grain and flour, a staple food in Mesoamerican diet.

Sturdy Sauce: High protein, keto friendly, gluten free, low sugar, all natural pasta sauce offering 120 grams of complete protein. Marinara, garlic + herb, and sweet basil options available. 

...And More

Cleanery: Eco-friendly, low-waste cleaning product alternative looking to eliminate unnecessary packaging, emissions, and waste. Made with naturally occurring plant and mineral materials, these powdered cleaning solutions mix easily with water. 

ready pet go!: Canine supplements offering skin and fur, seasonal allergies, joints and bones, calming and relaxation solutions.

Country Pet Naturals: All-natural pet food made in New Zealand from 100% free range, humanely raised meat, with no antibiotics and no hormones. Pet food rolls, raw free-dried treats, and wild-caught, pure cod liver oil supplement products available. 

Popped: Full range product line catering towards expecting mothers during and after their delivery.