Las Vegas, NV—Attendees of this year's SupplySide West show will have an exclusive opportunity to sample XPO NRG, a limited-edition, collaboration project brought to life by many leading industry companies. The energy drink is the result of a partnership between Kyowa Hakko, TSI Group, Ketone Labs, NNB Nutrition, PLT Health Solutions, Sensapure Flavors, NutraMedia, PricePlow, Savage Nutra, and MacroCap Labs. The performance-driven formula includes a variety of study-backed branded ingredients including goBHB, enfinity paraxanthine, Cognizin citicoline, Zembrin Sceletium tortuosum, and MitoPrime L-ergothioneine to provide clean energy, focus, and neuroprotection.
“Under the guidance and marketing direction of PricePlow along with the engineering and R&D from Savage Nutra, XPO NRG exemplifies what’s possible when industry leaders work together," shared Ben Kane, PricePlow President and XPO NRG Project Coordinator. "The manufacturing and canning were expertly handled by MacroCap Labs, while the sleek, textured label designed by NutraMedia and printed by McDowell Label of Resource Label Group adds a finishing touch that embodies the combined talent and innovation of all involved."
The new Lemonade flavor energy drinkThe Collaborators
The new Lemonade flavor energy drinkXPO NRG features a refreshing lemonade flavor profile in addition to input from 10 different companies, with each contributor adding their own specialty to the mix. This includes Cognizin citicoline from Kyowa Hakko for brain health support, enfinity Paraxanthine from TSI Group for steady energy, goBHB Ketones from Ketone Labs for improved endurance, MitoPrime L-Ergothioneine by NNB Nutrition to support longevity, Zembrin from PLT Health Solutions to elevate mood, flavoring by Sensapure Flavors, branding and label design by NutraMedia, project leadership and Marketing by PricePlow, R&D by Savage Nutra, and manufacturing by MacroCap Labs. "Competition happens at the bottom, collaboration happens at the top,” explained Kane.
Where to Try it
SSW guests can sample the limited-edition (not available for purchase) energy drink on the show floor the following booths.
- Kyowa Hakko (Booth #3765)
- TSI Group (Booth #5831)
- Ketone Labs (Booth #6733)
- NNB Nutrition (Booth #7311)
- PLT Health Solutions (Booth #4655)
- Sensapure Flavors (Booth #5923)
- NutraMedia (Booth #7465)
