New Port Richey, FL“Beyond the Aisle: Navigating Natural Products Retail” is the new webinar series from SENPA and Natural Products Marketer, launching on November 20. The series will look to engage and inform audience members on the opportunities and pressing challenges currently affecting natural products retailers.

Coming up on Beyond the Aisle: Navigating Natural Products Retail

The first episode of the ongoing webinar series will feature Karen Greenway and Laura DeWitt, co-owners of Get Healthy, with locations in Spring HIll and Brooksville, FL. Episode two, airing on December 11 at 2 p.m. EST, will feature Lauren Gaffney and Alina Hornfeldt, co-owners of Mastel's in St. Paul, MN.

Future show topics will include:

  • Succession Planning: How to ensure the longevity of your business.
  • Working with a Business Partner: Tips for building a successful partnership.
  • AI in Marketing: Leveraging artificial intelligence to enhance marketing efforts.
  • The Benefits of Private Label: Exploring the advantages of offering your own branded products.

Supporting Retail Members

Beyond the Aisle will see industry experts and thought leaders come together as they deliver practical insights on strategies, tips, and tools for retail success. “We are always looking for ways to bring more value and support to our members," shared Debra Short, Executive Director of SENPA. "This ongoing retail education in partnership with Natural Products Marketer, is one of many efforts SENPA is implementing to strengthen our alliance and grow the independent retailers."

The webinar will be hosted on Zoom and be streamed live on YouTube. Registration information, including access password details, can be found here.

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