Lakewood, CO—Natural Grocers has unveiled its list of Top Trends for 2025. This forecast—developed by Natural Grocers' Nutrition Education team, which includes Registered Dietitians and Certified Natural Foods Chefs, along with the retailer’s purchasing, marketing, and analytics teams—features predictions on the emerging products and practices that will help shape the year across four key categories:
- Health and Wellness
- Body Care and Beauty
- Food and Beverage
- Ecologically Thoughtful
"At Natural Grocers, we're always eager to see how evolving trends inspire healthier, more sustainable lifestyles," said Raquel Isely, Vice President of Marketing at Natural Grocers, in a press release. "Each year we sift through evolving shopping habits and cutting-edge research to pinpoint the trends that will shape the way we live, eat, and care for ourselves in the year to come. For 2025, we're seeing a focus on simple, yet thoughtful choices that prioritize wellness and the planet—like making blood sugar-friendly habits part of everyday life, exploring ocean-inspired body care, and embracing high-quality, globally-inspired proteins. These trends aren't just exciting—they're impactful, and some can make fabulous, practical holiday gifts! Whether it's a functional, natural skincare product geared towards men, a regenerative agriculture-friendly treat, or a product that helps kick forever chemicals out of the home, there's something meaningful for everyone on your list this season."
Natural Grocers' Top Trends for 2025 are...
HEALTH & WELLNESS TRENDS
- Blood Sugar Hacks Become Daily Habits: Recognizing the impact blood sugar has on overall health, with benefits like consistent energy, youthful skin, and healthy weight maintenance, consumers will adopt practices that help keep blood sugar within a healthy range.
- Nose-to-Tail Eating Becomes Doable: This approach to eating uses the whole animal, including organs, skin, bones, and fats like lard and tallow. Natural Grocers says array of products on the shelves make this approach easier and more palatable than it has been in the past.
- Balancing Inflammation Becomes Key for Mental Health: The analysts predict that we’re going to take a closer look at the diet, lifestyle, and environmental factors that contribute to excessive inflammation, and will find ways to counteract it to foster emotional wellbeing and optimal brain function.
Read more about this category's trends, plus get brand and product suggestions that fit the trend.
BODY CARE & BEAUTY TRENDS
- Natural Deodorants Are Better Than Ever!
- Men's Grooming is Booming
- Ocean-Inspired Body Care Makes a Splash
Read more about this category's trends, plus get brand and product suggestions that fit the trend.
FOOD & BEVERAGE TRENDS
- We'll Double Down on Limiting High Omega-6 Oils
- It's All About Protein, in Quantity and Quality!
- Our Taste Buds Will Go on a Global Tour in the Grocery Aisles
Read more about this category's trends, plus get brand and product suggestions that fit the trend.
ECOLOGICALLY THOUGHTFUL TRENDS
- The Heat is on to Define Regenerative Agriculture, and We're Stepping Up
- We'll Act with Simple Gestures to Support Soil Health and Pollinators
- We'll Kick the Forever Chemicals out of Our Homes
Read more about this category's trends, plus get brand and product suggestions that fit the trend.
BONUS TREND: Cultivating Biodiversity Becomes a Priority
Natural Grocers said it will be highlight these trends online and across their social media platforms throughout December.
