Spring Lake, MI—Move Nutrition Network and WholeFoods Magazine have announced a partnership to broaden the audience for sports and active nutritional ingredients found in supplement, functional food and beverage brands. By aligning their strengths, the two organizations aim to expand communication and education throughout the active nutrition industry.
WholeFoods Magazine’s focus on retailers and the business-to-business side of the natural products industry, combined with Move Nutrition Network’s connection to active nutrition professionals, provide a complementary foundation for the partnership, which will bring education to all aspects of the active nutrition supply chain. Planned initiatives include programs designed to reach both organizations’ combined audience of retailers and personal trainers, dietitians, and nutritionists, and ultimately the consumers each group serves.
“This collaboration with WholeFoods Magazine allows us to connect sports and active nutrition brands with an even wider audience,” said Todd Pauli, Publisher of Move Nutrition Network. “We’re excited to bridge the gap between innovative category science and the active nutrition retailers and professionals who benefit from it.”
Heather Wainer, Publisher and Chief Brand Officer of WholeFoods Magazine, added, “By working together, we’re able to link retailers more closely to advances in active nutrition, while connecting industry brands and suppliers to an expanded audience interested in their products. This collaboration will help drive education and growth in this important market segment.”
The partnership expands the reach of current advertisers across both organizations by providing opportunities for industry suppliers and consumer brands to better educate the market on their science-backed, innovative ingredients aimed at this rapidly growing industry.
