Natural Products Expo West is the must-attend event of the year for anyone in the natural products industry. With more than 60,000 professionals and a market worth $317 billion that’s expected to grow another 5.1%, this show is where innovation meets opportunity. To stand out and lead the way, preparation and strategy are key.
3 tips to maximize your experience & make the most of this event.
1. Plan Your Approach
The exhibitor list is vast, and trying to tackle the show floor without a plan can be overwhelming. Familiarize yourself with the list ahead of time and identify the brands, companies, or products you absolutely want to connect with. Create a map and schedule that includes key booths, leaving space for real-time discoveries, especially in the “hot products” section where new and exciting trends emerge. A well-thought-out plan helps you cover ground efficiently while ensuring you don’t miss out on serendipitous finds.
2. Prioritize Networking
Expo West isn’t just about showcasing and sampling products—it’s a golden opportunity to build meaningful relationships. Take time to meet the people behind the brands, learn about their journeys, and foster connections that can lead to future collaborations. Beyond the show floor, explore networking opportunities at event-sponsored socials, coffee breaks, and off-site gatherings. Building rapport in person can strengthen industry ties and open doors you didn’t know existed.
3. Stay Ahead of the Trends
To truly lead the conversation, immerse yourself in the buzz. Research industry trends, company announcements, and product launches before the show. During the event, attend educational sessions to learn about innovations shaping the future of naturals. These insights will give you a competitive edge and position you as a forward-thinker. If your store or business is pioneering trends, consider applying to speak or lead a session—establishing yourself as a thought leader in front of a captive audience is invaluable.
Natural Products Expo West is more than just a trade show—it’s a platform to discover, connect, and innovate. By planning ahead, networking with intention, and staying informed, you’ll not only navigate the show with ease, but also position yourself to lead in the ever-growing natural products space. Get ready to be inspired and leave your mark on the future of naturals.
