ThreoTech Receives Patent Infringement Settlement
The Magtein magnesium L-threonate patent infringement dispute between ThreoTech, LLC and doTerra has come to an end. Both parties were able to agree to a settlement, the terms of which are confidential. The Magtein magnesium L-threonate patent is owned by Neurocentria Inc. and distributed exclusively by ThreoTech, LLC to members of the dietary supplement industry in need of a branded ingredient that can support memory, focus, deep sleep, and overall brain health.
“Magtein is a unique dietary supplement ingredient protected by a variety of composition and use patents,” said Edward Lee, CEO of ThreoTech, LLC. “Our patent portfolio and other intellectual property supporting Magtein magnesium L-threonate is strong. We stand ready to protect our intellectual property.”
Rainbow Light Counter Attack Available in Stores
Counter Attack, the blend of vitamins, minerals, and botanicals from Rainbow Light, is available in stores across the country. Designed to support the body's immune system and provide extra support during the notorious "sick season" times of the year, Rainbow Light Counter Attack is sought out by customers for its comprehensive blend of immune supporting ingredients like vitamin C and zinc and berberine, Andrographis, European Elderberry, and echinacea botanicals.
“We’re thrilled to bring Counter Attack back to our customers,” said Kimberly Vigliante, SVP of Sales & Marketing at Piping Rock Health Products. “We’ve heard countless requests from loyal fans who have been eagerly awaiting its return. Counter Attack has long been trusted for its powerful immune-support benefits, and we’re excited to bring this popular formula back to the market. This product has a special place in the hearts of many, and we’re proud to deliver what our customers have come to depend on.”
Consumers Trust in AI
Supplement users have expressed their approval of AI within the food and beverage industry according to a new consumer research report commissioned by Ingredient Communications. Results from the survey conducted by SurveyGoo showed:
- 64% of supplement users agreed that AI was generally positive for humanity; only 40% of non-supplement users agreed
- 55% of supplement users said they felt positive about AI in the food and beverage industry; 30% of non-supplement users agreed
- 62% of supplement users would be prepared to let AI analyze their own genetic make-up and dietary needs to make personalized nutrition recommendations; 33% of non-supplement users shared that thought
- 59% of supplement users said AI could be trusted to make diet and nutrition decisions with their best interest; 28% of non-supplement users agreed
- 87% of supplement users said they would want product labels to state if they were made with the help of AI; only 79% of non-supplement users agreed
- 68% of supplement users wanted products made with the help of AI to not be described as "natural;" 62% of non-supplement users shared that position
Richard Clarke, Managing Director of Ingredient Communications, shared his thoughts on thoughts on the results of the study: “Our survey indicates that consumers who take supplements are much more likely to embrace the application of AI in the food and beverage industry than those who do not. More research would be needed to reveal why this is the case. But we can speculate that the profile of a typical supplement user is someone who is more likely to embrace scientific and technological innovation if it enhances their wellbeing or gives them an edge in physical and mental performance."
OmegaQuant Premiers Fatty Acid Symposium
OmegaQuant is collaborating with the Fatty Acid Research Institute (FARI) to introduce the first Annual Fatty Acid Symposium, taking place from February 10 through 14. Healthcare providers and health-conscious consumers can sign up for the Zoom virtual meeting to listen in on researches discussing recent findings and other aspects of the fatty acid field. “Currently, there is no event like this, which covers the specific topic of fatty acids and fatty acid testing for a healthcare provider audience. This will be a real deep dive for practitioners who talk to their patients about these important nutrients. And for those who don’t currently talk to them about omega-3s, we’re hoping this information gives them the confidence to do so. For these reasons, we expect a great turnout,” shared Dr. Bill Harris, Founder of OmegaQuant.
The five-day event will cover topics that have clinical relevance in the areas of heart, brain, prenatal, fitness, mental, and overall health and feature presentations from guest speakers including: Dr. Harris (20 Years of the Omega-3 Index & the Omega-3 Index & Longevity), Dr. Kristina Harris Jackson (Optimizing DHA Levels Before, During & After Pregnancy), Dr. Martha Belury (Demystifying Omega-6), Dr. Jeff Heileson (Omega-3s for Fitness), Dr. Joe Hibbeln (Omega-3 Levels & Psychiatric Disease), Dr. Aleix Sala-Vila (Omega-3 Blood Levels & Dementia), Dr. Frank Qian (Omega-3 & A-Fib), Dr. James O’Keefe (Omega-3 Blood Levels & CVD Risk), and Kelly Patterson (Using the Omega-3 Index to Calculate Omega-3 Dose).
Interested guests can visit the event page for more on details including registration information.
TUYYO Wins Equitable Transfer Program
Hispanic-owned brand, TUYYO, makers of clean-ingredient powdered beverages, has been named the winner of the Non-GMO Project's Equitable Transfer Program (ETP). Now in its sophomore year, the initiative was launched to support equity and inclusion in the natural products industry by providing grants to offset Non-GMO Project verification costs for Black, Indigenous, multiracial, and people of color (BIMPOC) -led brands. “TUYYO was born from my desire to blend clean ingredients with the rich culinary traditions of my Hispanic heritage,” shared Founder Stefanie Garcia Turner. “The name ‘TU Y YO,’ meaning ‘you and me’ in Spanish, reflects our mission to bring people together over authentic, healthful foods. With the Non-GMO Project verification, we ensure our customers can trust the transparency and quality of what they’re consuming. It’s about much more than food — it's about building trust, supporting health, and uplifting our community.”
Applications for this year's Equitable Transfer Program are now open. Businesses complying with the current Non-GMO Project Standard and self-identifying as BIMPOC-led with enrolled or renewed products in the Non-GMO Project Product Verification Program can register to participate.
Dr. Bronner's Unveils New Look and Partnership
Dr. Bronner's Magic All-One Chocolate Bars are getting a new wrapper design with improved legibility, brand recognition, and an amplified font size to help consumers better identify flavors and differentiate between Dark and Oat Milk options. The bars will maintain their $5.99 suggested retail price and continue to be available in their current Dark Chocolate, Sea Salt, Whole Hazelnuts, Hazelnut Butter, Whole Almonds, Almond Butter, Coconut Praline, oat Milk Chocolate, Mocha Latte, and Golden Milk Chai flavor options while still featuring Regenerative Organic Certified ingredients.
Distributing the new look Magic All-One bars will be the company's newest distribution partner, Maestrani Schokoladen, doing business as Magic Chocolate Inc. The renowned Swiss chocolate maker and long-term chocolate manufacturing partner began distributing the chocolate to wholesale and retail as of January 1, 2025.
Charlotte's Web Breaks Into New Market
Charlotte's Web will be unveiling its new line of functional mushroom products at this year's Expo West event. The Certified B Corp manufacturer of premium CBD wellness products has created expertly formulated products with Reishi and Ashwagandha, Lion's Mane, and Cordyceps mushrooms for consumers looking to improve brain health, longevity, resilience, and overall wellness. “As early movers in plant-based innovation, Charlotte’s Web is charging into the surging functional mushroom market with innovation that meets the moment,” says CEO Bill Morachinick. “With our refreshed brand and groundbreaking product launches, we’re empowering consumers to thrive with trusted, science-backed solutions for stress, focus, and energy. This is wellness redefined—bold, personalized, and future-focused.”
Confetti Snacks Land at an Airport Near You
Confetti Snacks will now be available at 66 major airports across the country. The 100% solo woman-owned company recently reported contracts with major distributors for grocery channels including UNFI, Pod Foods, and KeHe. Its latest distribution agreement with WH Smith stores will bring the colorful, crunchy, baked snacks to runways in the United States, further expanding its availability which already includes Cibo, Safeway, and Walmart locations.
Aspen Snowmass Partners with JAMBAR
JAMBAR is the official Energy Bar Affiliate Partner of Aspen Snowmass. The agreement will deliver the woman-owned company’s products to skiers and guests of Aspen Mountain, Aspen Highlands, Buttermilk and Snowmass mountain resorts. To celebrate the partnership, JAMBAR will host over 16 sampling days each season at the base of the four mountain resorts introducing skiers and snowboards to the value of balanced nutrition and organically produced, real food bars.
Each year, JAMBAR partners with over 300 sporting events across skiing, snowboarding, mountain/road biking, running, football, soccer and surfing. Under its new Affiliate Partner agreement, the company will be featured as the official Partner during tAspen Snowmass annual events including: Summit for Life, Highlands Inferno, Battle in the Bowl, and Audi Power of 4 Race Series. "JAMBAR was made for everyone, including kids and adults. Using organic whole food ingredients, produced without the use of toxic synthetic pesticides, I formulated JAMBARs to provide complete protein and optimal nutrition for weekend warriors and elite athletes, alike," explained Jennifer Maxwell, Founder of JAMBAR. "The brand partnership with Aspen Snowmass is certainly a summit in our company's growth."
Botanic Healthcare Secures Funding
Nutraceutical company, Botanic Healthcare, has raised INR 250 Crores (roughly 30 million USD) in its latest round of funding. Led by Stakeboat Capital, participants included co-investors Abakkus Four2Eight Opportunities Fund and DS Group. The financing will be used to consolidate its group entities, further their expansion strategy, enhance product portfolio and forge strategic partnerships, boost R&D and clinical research capabilities through joint ventures and collaborations all while strengthening the company's global presence and furthering their mission to become a leader within the nutraceutical ingredients market.
“With this funding, we will expand our product offerings, strengthen our global footprint, and invest in cutting-edge research to meet the evolving needs of our customers," shared Gaurav Soni, Founder & Managing Director, Botanic Healthcare.
SIRIO Announces New Production Site
Chonburi, Thailand will be home to the new SIRIO Pharma (SIRIO) production site. The global nutraceutical contract development and manufacturing organization (CDMO) is continuing to expand globally with its eighth integrated site and first manufacturing plant in Asia outside of China. In anticipation of the new state-of-the-art gummy production facility, which will feature additional automatic packaging lines for nutraceutical dose forms, SIRIO will open a new office in Singapore's central business district this month to further increase regional customer and and trade association partnering. A construction start date has yet to be set and the project is still pending review and approval from relevant Chinese and Thai regulators.
“We have invested in a new multipurpose nutraceutical plant in Thailand to meet the needs of our customers in Southeast Asia. In recent years, this has been one of the fastest-growing regions, and we can better serve our customers here with local resources. Our global strategy is to support international customers with local production resources in key markets. With our eighth site, this provides even greater flexibility in resources and options for local manufacturing across different regions," commented Alex Du, General Manager, Asia Pacific BU at Sirio Pharma.
iHerb Expands Digital Storefronts
Online vitamin, mineral, supplement and other health and wellness products retailer, iHerb, is launching digital storefronts across three platforms: Albertsons Companies in the U.S., Amazon UK and Amazon Australia. This latest launch increases the company's reach to 25 global marketplaces in addition to its own website and mobile apps. “We’re proud to partner with Albertsons Companies and bring iHerb’s vast array of high-quality health and wellness assortment to one of the largest grocery and pharmacy retailers in the country,” said Emun Zabihi, CEO of iHerb. “This collaboration further reinforces our commitment to meeting customers where they shop for everyday essentials while maintaining the quality and trust iHerb is known for. Marketplaces are core to our strategic growth plans, and we will continue to seek out opportunities that ensure the mutual success of iHerb and its partners.”
Partnering with Amazon UK and Amazon Australia strengthens the company's presence in two key international markets and affiliating with Albertsons creates a connection with health-conscious consumers looking for reliable wellness solutions from the same retailer that provides their household grocery and pharmacy needs. All orders placed through these platforms will be managed, fulfilled and shipped directly by iHerb.
