Over the past decade the conversation around strength has shifted dramatically, reports Elyse Lovett, Editor of Move Nutrition Network. "Once dominated by young men focused on muscle building in the gym, the strength and protein market has broadened to include a diverse demographic."
In this Move Nutrition report, seasoned industry veteran Todd Spear, VP of Sales and Marketing at Protein Research, discusses the shifts he has seen firsthand and explains how this change is driven by a growing awareness that muscle health and strength are fundamental to healthy aging and an active lifestyle. Read on for a look at:
- How the conversation around “strength” has changed over the past 10 years.
- The needs of different demographics in regard to strength.
- New research on strength, and how it is impacting the market.
- The greatest opportunity for research on “strength” as it relates to different stages of life.
- ...and more!
