Shaheen Majeed (left) welcomes P K Davé (right).East Windsor, N.J.—Sabinsa is adding Nature's Formulary, one of the most experienced and trusted Ayurvedic companies, to its catalog of brands. Founded 27 years ago, the U.S. company manufactures vegan, gluten-free, Ayurvedic supplements made from 100% natural, non-GMO ingredients. Its product line includes anti-stress, joint health, cardiac support, immune support, liver health, and intestinal cleanser items manufactured in FDA-inspected facilities in the USA.
"This acquisition is a direct reflection of the dedication and hard work of the entire Nature's Formulary team,” said Nature's Formulary Founder and President, P K Davé. “Partnering with Sabinsa presents an incredible opportunity to leverage their global presence and robust infrastructure, while significantly expanding Nature's Formulary's impact in the dietary supplement industry. We are confident that our combined strengths will accelerate our mission to promote holistic health and wellness through Ayurvedic products. Together, we will unlock new opportunities and create lasting value for our loyal customers and partners worldwide. We can leverage the presence of Nature's Formulary in health food stores to tell the Sabinsa story, bringing our products to an even wider audience and deepening the impact of our combined vision for natural health solutions."
Under the deal, Davé will preside as CEO of Sabina's Consumer Goods Division, focusing on wellness products including America's Finest Inc (AFI), Sanutra Wellness brands, and Nature's Formulary.
“We are thrilled to welcome Nature's Formulary into the Sabinsa family,” shared Shaheen Majeed, MBA, D.Litt, Global CEO & Managing Director, Sami-Sabinsa Group. “This acquisition represents a significant milestone in our long-term strategy to further strengthen Sabinsa’s leadership in the natural products industry. By integrating Nature's Formulary’s expertise in Ayurvedic formulations with Sabinsa’s advanced research and development capabilities, we are uniquely positioned to drive innovation and continue to deliver high-quality, transformative wellness solutions to our global customer base for years to come."
Sabinsa currently markets more than 120 standardized botanical extracts. With this new addition, the company's offerings now include Nature's Formulary assembly of educational resources, interactive tools such as free Dosha Testing, and other instruments to offer consumers personalized lifestyle product recommendations.
