Trending Spotlight: Skin-Pampering Soaps

Dr. Bronner’s in the Northeast and West, EO, Mad Hippie, and Himalaya Face Wash in the Midwest...consumers from coast to coast are warding off winter skin woes with picks that cleanse and nourish. Breaking down skincare needs by generation, Jamie Wiecks of Community Goods outlined top issues:

• Gen Z: Acne. "We have read good things about natural acne fighting products using vitamin C and tea tree oil," Wiecks says. 
• Millennials: Dry skin. "Some of the best natural moisturizer ingredients are jojoba oil, shea butter, rosehip oil, and calendula oil," Wiecks notes. 
• Gen X & Boomers: Aging. "Look for products with shea butter, vitamin C, bakuchiol, prickly pear oil or argan oil," Wiecks says. See Ingredients that Deliver Beauty & Beyond for more insights.