This story will be updated to include additional information as more companies share their Expo West highlights.

Anaheim, CA—Natural Products Expo West is exactly one week away! From March 4-7 the Anaheim Convention Center will turn into the hub for the annual private trade show that is strictly open to participants from the natural and organic products industry. Retailers, distributors, food service professionals, and many more will gather for the three-day event to discover the latest in products and research from fellow industry members, participate in industry leading educational events, and have access to unique peer connecting experiences. The WholeFoods Magazine team will be covering the event and having some fun with show attendees at booth #3514 as they try out their luck with our "Spin & Win" wheel for prizes from Lily of the desert booth #4005, Gencor booth #3611, AstaReal booth #3315, Melting Forest booth #5719, Magtein booth #3013, and What's Up with Supps. Plus, WholeFoods Magazine’s new Wellness Editor-At-Large, Jorge Cruise, will be at booth #3514 on Wednesday from 1pm - 4pm. The 13X New York Times best-selling wellness author and host of Jorge Cruise podcast will be signing copies of his book, The Cruise Control Diet: The Simple Feast-While-You-Fast Plan to Conquer Weight Loss Forever. Visitors can also get an advance look at Cruise’s upcoming book, Feel Great ALL Day: How Three Minerals Can Double Your Energy and Lifespan.

Check out what leading companies have going on in our 2025 Expo West Spotlight, and read on for more highlights.

Bioenergy Life Science (BLS) is making its return to Natural Products Expo West in 2025. Booth #4674 will host the company's line of five new solutions designed to enhance current market offerings and cater to today's on-the-go, health-conscious consumer. The company will be inviting guests to learn about the science-backed, clean-label ingredients helping transform natural products and dietary supplement industry offerings and sample their first-ever commercially ready, water-soluble NAD product NAD-TO-GO as well as their healthier alternative to traditional sugars, SweetR.

Califia Farms will be at Hall A, booth #923 discussing their new line of creamer products and the expansion of their Simple & Organic line of plant milks made with no gums or oils. CEO Dave Ritterbush will be in attendance to discuss the company's first celebrity-led campaign, Green Album by Califia Farms, and trends within the plant-based industry as well as the brand's role as an innovator within the field.

Expo visitors can stop by Hall B, booth #1605 to sample Ciranda's organic chocolate bars and prebiotic fiber & lemon drink mix. The company will also be at table 113 G during the Southern CA Regional IFT Suppliers Event (SCIFTS) on Tuesday, March 4th. 

Sugar-free, health-conscious chocolatier Coco Polo will be debuting its refreshed product packaging during this year's show. The company's all-natural, sugar-free formulations are now available in a sleek new look and will be on full display at booth #N421 for industry professionals, chocolate enthusiasts, and health-conscious consumers alike to discover while learning about the company's ongoing mission to make chocolate better for both people and the planet. Company Co-Founder, Diane Yamate explained the inspiration behind the company's newest offerings and their commitment to creating an indulgent, healthier chocolate alternative, " “We started Coco Polo by listening to my dad, who had diabetes and struggled to find chocolate he could enjoy. He wanted a chocolate that didn’t just meet his dietary needs but also tasted just as good as the sweet treats he remembered sharing with his family.”

Dole Packaged Foods will be celebrating “Sunshine You Can Taste” and unveiling their latest fruit-forward innovations at Hall A, booth #465. Visitors can stop by and sample their new lineup of mango products, improved Dole Whip Fruit First Treat, Fruit N Crème Dessert, and take a behind the scenes look at their latest innovations and offerings. Dole’s Executive Chef and Culinary Innovation Director, Chef James Bickmore-Hutt, will be presenting a tropical parfait bar and delicious upside-down pineapple pancakes on Wednesday, March 5, and Thursday, March 6, from 10 a.m. to 3 p.m.

Dr. Bronner will showcase its Regenerative Organic Certified and EWG Verified Pure-Castile Magic Soap products as well as the recent updates made to the brand's product labels for its liquid and bar soaps at booth #2433, Hall C. Members of the leadership team will be also be at the booth discussing the brands participation in the Environmental Working Group’s EWG VERIFIED program and participating in several events taking place during the event including: 

Evolution Fresh will be at booth #1301, Hall B showcasing their new Black Cherry Cola and Pineapple Dragon Fruit Real Fruit Soda. The new flavors are a response to the rising demand for classic, nostalgic flavors and unconventional, exotic tastes, while eliminating unnecessary dyes, artificial flavors and ingredients, and added sugars. “We can’t wait to give Expo West attendees a sneak peek of our up-and-coming Real Fruit Soda flavors,” said Molly White, Chief Marketing Officer at Generous Brands. “Our strength lies in creating classic and unique flavor varieties that are equally as delicious as they are nutritious. We’re excited to receive initial reactions from attendees as they taste our Pineapple Dragon Fruit and Black Cherry Cola Real Fruit Sodas before the rest of the world is able to experience them.”

FrieslandCampina Ingredients is returning to Natural Products Expo West to spotlight their application capabilities for nutritious, on-trend concepts. Visitors can stop by booth #4310 to learn about the company's various application concepts and their flagship ingredients—Biotis Fermentis and Excellion caseinates.

GC Rieber VivoMega has announced its presentation lineup for the upcoming 2025 Expo West show in Anaheim, California. The company will be revealing:

• VivoTech, production route chosen carefully by implementing in-house know-how and expertise. Every oil going into the production process will be evaluated, leading to customization of the manufacturing process based on crude variability and customer requests.
• VivoSure, also applied in parallel to VivoTech aiming to ensure the sensory performance of the omega-3 concentrates, impacting the product’s color, purity, sensory, and stability, with each step evaluated in real-time.
• VivoSense, makes it possible to objectively quantify the sensory quality of the product, combining chemical analysis with sensory panel evaluations.

In addition to their technology concepts for their omega-3 concentrates they will also be debuting their new algal DHA and EPA variation, Algae 1060 TG Premium. Ståle Søfting, GC Rieber VivoMega’s Sales and Marketing Director and Merethe Thomassen, Communications and Marketing Manager, will be attending this year's function to meet with guests and industry associates and share details on GC Rieber VivoMega’s technology toolbox, products, and leading sustainability practices.

“Omega-3 concentrate production truly is a blend of science and art. The raw material of the omega-3s varies because of differences in its origin (fish or algae). For fish, this is even more so due to factors such as the time of season, the species, the location of the fishery, and so on. This variability influences the fatty acid profile of the raw material and impacts quality parameters such as oxidation, color, taste, and smell,” said Kristi E. Aarak, Ph.D., Technical Business Development Manager at GC Rieber VivoMega. “Through utilization of our technology toolbox, regardless of the starting crude material, we can continually provide exceptional quality, purity, and sensory profiles for our VivoMega Fish and Algae oils."

GELITA and their line of versatile solutions will be prominent at booth #4482. The company will be championing their "BE ACTIVE" motto alongside their supplement and functional food solutions like Bioactive Collagen Peptides (BCP) and other beauty, healthy aging, sports nutrition solutions that help support active lifestyles and nutritional needs of the nutritional supplement market. 

Booth #2999 will host biotechnology company, Helaina, and their effera exhibit, the world's first clinically-studied human lactoferrin equivalent for adult supplementation. The recently introduced health ingredient is backed by preclinical and clinical data showing safety, absorbability, and a digestive profile that is equivalent to native human milk lactoferrin. Members of the Helaina team will be in attendance explaining the ingredients fit for women's health, gut and immune health, and active nutrition benefits for product formulation and integration capability for various formats including dietary supplements, functional foods, and nutritional beverages.

Kyowa Hakko and MOSH, Maria Shriver and Patrick Schwarzenegger’s protein bar brand, will be highlighting their new partnership at booth #4107. The companies redeveloped their bars in 2024 to include Kyowa’s branded citicoline ingredient, Cognizin, which has been shown to support focus, attention, memory, and mental energy.

Laird Superfood will be showcasing their Sweet & Creamy and Matcha Instant Latte offerings as well as their Blueberry + Sunflower Butter Bar and Double Chocolate Peanut Butter Bar at booth #4939. The brand will also be giving visitors a first look at their upcoming launches. 

Woman-owned, Gluten-Free, cookie and flour blend brand, MIGHTYLICIOUS plans to showcase their artisanal and allergen-friendly cookies and Gluten Free flour blends at booth #N2336, North Hall. Guests can stop by and learn about the company's award-winning line of cookies available in four vegan options: New Double Dutch Chocolate Chip and Oatmeal Raisin Vegan, Chocolate Chip and Grandma Arline's Oatmeal Coconut.

NXT USA will be launching their new ingredient, Xeya Shatavari 15%, at booth #3576. The next-generation ingredient is clinically validated at 100mg per day in two human studies (pending publication) and designed to support women's hormonal health. Eric Anderson, Managing Director of NXT USA, will be on site during the show to discuss this new launch.

Expo West visitors can stop by booth #3217 and preview Organic India's new packaging featuring ROC labeling and sample the Single Origin ROC teas, Purely Chamomile, Purely Assam Black, and both Organic Fiber and Organic Ashwagandha Gummies. 

Sabinsa will be taking over two booths this year, booth #4547 will host the company's Consumer Goods Division which now includes Nature's Formulary brand who will be on site identifying visitors Dosha which in the Ayurvedic tradition determines how you should manage your health. Hall D, booth #4239 will feature mainstays from the company's product line including: 

• LivLonga
• Sabroxy
• CurCousin
• Curcumin C3 REduct
• LactoSpore
• Shagandha
• PoZibio
• BioPerine
• DigeZyme

Sabinsa VP of Scientific and Regulatory Affairs, Dr. Anurag Pande Ph.D., will also be available to answer any technical or regulatory inquiries during the show.

Sunny Valley Orchard and their non-toxic, eco-friendly cleaning solutions will be on full display at booth #2517. Guests can stop by and learn about the apple cider vinegar-powered home care line and laundry care products while also taking a look at next-gen eco-friendly pest control brand, Watch Out. They will also be in attendance discussing their patent-pending TripleMint Technology for keeping homes and outdoor spaces safe without harsh chemicals.

Vitamin Angels 2025 Expo West Celebration at the ARTIC (Anaheim Regional Transporation Intermodal Center) takes place Tuesday evening. Register for this free event, which will include transportation to and from the venue, food and drinks, special keynote speakers and networking with some of the biggest brands and retailers in the natural products industry. 

What’s Up with Supps on Thursday evening promises demonstrations that bring AI and wellness together in wild ways, plus give attendees a chance to engage with professionals who are passionate about health, wellness, and nutrition. “We are excited to create an event that showcases AI’s impact on health and wellness alongside inviting attendees to explore and think differently about the future of our industry,” said Diana Morgan, Founder, What’s Up with Supps. “This is more than just a networking event – it is an experience designed to provoke and inspire what is possible in the future for our industry.” Registration required at whatsupwithsupps.com.

Whole Moon will unveil the first ever plant beverage made from whole coconut meat at booth #N2233. Its new coconut milk uses whole coconut meat, no oils, creams or parts to deliver exceptional taste, superior nutrition, and a richer, more satisfying experience to consumers. The subtly sweet profile is mixed with Whole Protein nutrition and is perfect for sipping, blending, or enhancing recipes. "We're thrilled to offer consumers the first coconut milk made from whole coconut meat—no creams, no oils, just pure, whole ingredients," said Susan Knight, President of Whole Moon. "This addition to our lineup stays true to our mission of delivering Whole Protein nutrition and a rich, satisfying taste in every sip. It's exactly what consumers love and what we're known for."

Women In Nutraceuticals (WIN) will be hosting a Gender Equity Reception on Wednesday March 5 from 5 - 7 pm Pacific time at the Anaheim Hilton California B Ballroom. The event is open to everyone interested in supporting gender equity in the nutraceuticals industry. Pre-registration info is available here.