Anaheim, CA—Natural Products Expo West is heading back to the Anaheim Convetion Center (ACC) in California, with events and education taking place from March 4 to March 7, 2025. This overview of exhibit hours, select industry events, educational sessions, and speakers, will help you get the most from the show. Please make time for us, too! WholeFoods Magazine will be at booth #3514. Stop by for games and giveaways of free reusable shopping bags complete with samples and educational materials. 

Exhibit Hours At-a-Glance

Wednesday: All Exhibits, 10am - 6pm
Thursday: ACC Level 3 & North Halls: Buyer Only Hour, 9am - 10am All Exhibit Halls, 10am - 6pm
Friday: ACC Halls A-E & Arena: Buyer Only Hour, 9am - 10am All Exhibit Halls, 10am - 2pm

Events & Education Highlights

Tuesday, March 4

Emerging Policy Opportunities in 2025 & Beyond: Strategies to Scale Climate Action. 9am - 10am. Marriott, Grand Ballroom E

Ashwagandha: What’s New & What’s Next. 11am - 12:30pm, Marriott, Platinum Ballroom 

Climate Day: Experts will discuss key action areas that are designed to help members of the natural products industry begin or elevate their climate journey. 12pm - 4pm, Marriott, Marquis Ballroom Center

AHPA Herb Walk. Join the American Herbal Products Association (AHPA) on a trip to the nearby Fullerton Arboretum for a guided tour of the 26-acre botanical garden located on the California State University, Fullerton campus. Transportation is provided. For more information on pricing and to register for the event, visit AHPA.org. 1pm - 5pm 

Naturally Network Power Up Experience & Happy Hour. Separate registration is required. Light appetizers and drink tickets are included with paid ticket. 4pm - 7pm.

Wednesday, March 5

Early Morning Yoga. Achieve that energized calm that will power you through your day. 7:30am–9am, Grand Plaza

Keynote: The State of Natural & Organic. Get an update on trends and retail insights. 8:30am–10am, Marriott, Marquis Ballroom Center

Winning at Retail. Knowledgeable Staff as a Competitive Advantage for Success. 9:30am -10:30 am, Marriott, Platinum Ballroom 3

The State of Organic: From Consumer Behavior to Policy Impact – A Comprehensive Market Update. 10am - 11:30am, Marriott Grand Ballroom E

Legal & Regulatory State of the Food, Drug, & Cosmetic Industry. Join Todd Harrison and Claudia Lewis, co-chairs of Venable’s FDA Group, for an interactive discussion exploring 2024 highlights and 2025 developments that can or will affect your company. 3pm - 4:30 PM, Marriott, Platinum Ballroom 1

AHPA Member Reception. Enjoy the opportunity to network with industry colleagues over refreshments during this evening event, which is dedicated to the AHPA community. AHPA members and friends are welcome. No registration is required. 5:30pm - 7:30pm, Sheraton Park Hotel - Garden Ballroom & Patio

An Organic Night Out: Honoring the Year’s Best in Organic. Hosted by The Organic Center and Organic Voices/Only Organic, the “Organic Oscars” is an evening to recognize and celebrate the success of organic brands and companies in communicating the impact of organic to consumers. Separate registration is required. 6pm - 9pm, Marriott Marquis Ballroom.

Vitamin Angels 2025 Expo West Celebration at the ARTIC (Anaheim Regional Transporation Intermodal Center). Register for this free event, which will include transportation to and from the venue, food and drinks, special keynote speakers and networking with some of the biggest brands and retailers in the natural products industry. 6pm - 8:30pm, Anaheim Regional Transportation Intermodal Center 

Gender Equity in Nutraceuticals Networking Event. Join Women In Nutraceuticals (WIN) for a networking reception focused on how together we can achieve economic and societal equity to transform the global nutraceuticals industry. 4pm - 6pm, Hilton, California B

Meet Wellness Expert Jorge Cruise!

WholeFoods Magazine’s new Wellness Editor-At-Large, Jorge Cruise, will be at booth #3514 on Wednesday from 1pm - 4pm. The 13X New York Times best-selling wellness author and host of Jorge Cruise podcast will be signing copies of his book, The Cruise Control Diet: The Simple Feast-While-You-Fast Plan to Conquer Weight Loss Forever. Visitors can also get an advance look at Cruise’s upcoming book, Feel Great ALL Day: How Three Minerals Can Double Your Energy and Lifespan–and two visitors will score an advance copy! Cruise will also be walking the show floor at Expo West, scouring the aisle for the latest and greatest natural products. He will share his favorites with WholeFoods Magazine and Move Nutrition Network. Stay tuned!

Thursday, March 6

Early Morning Yoga. Gear up for an extra-productive day on the show floor with a morning yoga session. 7:30am - 9am, Grand Plaza

Keynote: AI Unleashed -The Human Element Amplified. Join HIVE Interactive CEO, Mitch Mitchem, and HIVE Interactive CCO, David Hanscom, for an exploration of how AI tools can help drive success by allowing us to spend more time being creative and doing what we love. 9am - 10am, Marriot Marquis Ballroom

The State of Supplements. 10:30am - 12pm (location TBD)

Certified for Success: The Gluten-Free Market and Consumer Trust. 3pm - to 4:30pm, Marriott, Platinum Ballroom 5

J.E.D.I. Community Happy Hour. Join industry members with shared values in the CPG Industry at this afternoon gathering. 4pm - 6pm, Arena Plaza

LGBTQ+ Allies Networking Reception. Community members and allies will gather for an evening of drinks, networking, and fun. The Naturally Proud Network will highlight a local non-profit that has been advocating, supporting, and uplifting the LGBTQ+ community. 6pm - 7:30pm, Location TBD

2025 NEXTY Awards Ceremony & Celebration. Recognize CPG’s next-gen innovators at this prom-inspired celebration of the 2025 NEXTY Award winners and Greg Steltenpohl Award winner. 6pm - 8pm, Marriott, Marquis Ballroom Center

What’s Up with Supps. The event promises demonstrations that bring AI and wellness together in wild ways, plus give attendees a chance to engage with professionals who are passionate about health, wellness, and nutrition. “We are excited to create an event that showcases AI’s impact on health and wellness alongside inviting attendees to explore and think differently about the future of our industry,” said Diana Morgan, Founder, What’s Up with Supps. “This is more than just a networking event – it is an experience designed to provoke and inspire what is possible in the future for our industry.” Registration required at whatsupwithsupps.com. 7pm - 12am, HEAT Ultra Lounge

Friday, March 7

Keynote: Uplifting Women in Leadership featuring Sherry Frey, Vice President Total Wellness at NielsenIQ, and Alyssa Vescio, Senior Vice President of Center Store Merchandising, Sourcing & Product Development at Whole Foods Market. 9am - 10am, Marriott, Marquis Ballroom Center

And So Much More!

For the full Expo West schedule, with more information on additional sessions, speakers, and special events, visit expowest.com. 

Plus, don't miss our expanded coverage for Natural Products Expo West attendees and exhibitors. Read Success Strategies: Maximize ROI at Expo West. And exhibitors, take this advice from industry veteran Nancy Trent: "If you think you can just show up at Natural Products Expo West, set up your booth, and expect to be noticed, think again. You’re one brand in a $317 billion industry—making an impression takes more than just being present. You need a smart strategy. In fact, 90% of your success at a trade show like this happens before you even hit the show floor." Read her plan for great results in Expo West Success: Why Winning Happens Before the Booth Goes Up.