Boulder, CO—Regulatory content-review software, Apex Compliance, has announced its partnership with Informa Health & Nutrition, SENPA Natural Industry Alliance, and the National Animal Supplement Council (NASC). Developed by natural products industry veteran and regulatory expert, Asa Waldstein, the Apex Compliance software was developed to alert users to high-risk terms and phrases found on their websites, YouTube channels, social media, and other content such as images, PDFs, blogs, and videos and offering alternative lower-risk suggestions before publishing. “Regulatory reviews that used to take hours can now be conducted more efficiently and comprehensive minutes,” shared Apex Compliance founder Asa Waldstein. “Apex Compliance was developed as a tool for my consulting company, and it became so useful that industry colleagues started asking to use it. This platform not only saves time when reviewing marketing content but also serves as a teaching tool that helps build in-house regulatory expertise."
Informa Health & Nutrition, a part of Informa Markets, connects buyers, sellers, and thought leaders from the health, wellness, and nutrition industries through its MarketReady platform. Through its new relationship, the subscription-based service will be integrated into its MarketReady product and offer better support to exhibitors, clients, and Informa community members looking to stay on top of regulatory requirements. "We're thrilled to announce our partnership with Apex Compliance, integrating their software into our MarketReady Insights services. This collaboration enhances our support for clients in product claims management and introduces a new Regulatory Scan service. By combining Apex's advanced technology with Informa's regulatory expertise, we're empowering businesses to navigate compliance challenges more effectively," explained Larisa Pavlick, Regulatory Program Manager. "This initiative reinforces Informa's position as a trusted partner in the health and nutrition market, offering crucial support to clients ranging from startups to established CPG brands as they bring innovative products to market."
Bill Bookout, Founder & Board Chair at the National Animal Supplement Council, spoke about the incorporation of Apex Compliance with the NASC Preferred Supplier Program, “We are excited to welcome Apex Compliance into the NASC Preferred Supplier Program. Their innovative platform helps simplify regulatory compliance for animal supplement brands and supports our collective mission of promoting consumer confidence,” said Bill Bookout, Founder & Board Chair at the National Animal Supplement Council. “We look forward to the positive impact this partnership will bring to NASC members.”
Originally created as an internal tool at Waldstein’s consulting firm, support and collaborations with entities such as SENPA, will help the Apex Compliance tool continue to broaden its reach, “At SENPA, we are committed to strengthening the success of independent natural retailers,” commented Debra Short, Executive Director of SENPA. “Our partnership with Apex Compliance is particularly exciting because it helps democratize regulatory marketing compliance and keeps retailers and brands of all sizes out of regulatory trouble. By simplifying the compliance process, we can continue to drive growth and innovation in the natural-products industry.”
