The 2025 Natural Choice Awards Runners Up Are...

Full Line

OceanBlue, OceanBlue Essentials Line

OceanBlue’s Essentials series was developed to make omega-3 nutrition approachable for anyone with a body (case in point: you). With formulas that support your brain, mood, bones, and prenatal health, this maintenance series befits younger customers or anyone looking to complement their healthy diet with a purposeful, daily serving of these essential fatty acids. Prices start at just $17.99 for their best-selling Everyday Omega Minis, an all-in-one formula that’s small in size but big on benefits.* www.oceanblueomega.com

Big Bold Health

Big Bold Health is a company dedicated to transforming personal wellness and longevity through immune-active nutrition. The innovative product line harnesses the power of Himalayan Tartary Buckwheat, an ancient and nutrient-dense superfood that is now being grown organically and regeneratively in the United States. By combining cutting-edge research with nature’s wisdom, Big Bold Health is helping people live longer, healthier, and more vibrant lives.* www.bigboldhealth.com

Active Lifestyle

Trace, ZeroLyte

ZeroLyte from Trace is a sodium and electrolyte drink power pack aimed at replenishing essential electrolytes lost through exercise and other daily activities to keep your body hydrated and full of energy. Through high-quality, sustainably sourced ingredients, including ancient sea salt, coconut water, potassium, magnesium, and a full spectrum of ionic trace minerals, ZeroLyte supports proper nerve and muscle function. Available in single serving packets, this electrolyte powder is convenient to take on the go. Trace’s ZeroLyte features traceable ingredients derived from mineral-rich seawater and is third-party tested to guarantee quality and safety.* www.traceminerals.com

CON-CRĒT, Creatine HCl Gummies

CON-CRĒT Creatine HCl Gummies provide an easy way for consumers to get the creatine needed by all their cells in a small, convenient and delicious dose. Just three Berry Zing strawberry-lemonade-flavored Gummies provide a full serving. Because creatine HCL is 7x more concentrated and 59x more soluble than creatine monohydrate, a smaller dosage is needed to achieve optimal effects, including enhanced muscle health, immune support, heart health, and reproductive wellness. This, in turn, reduces the likelihood of unpleasant side effects typical with creatine monohydrate like gastrointestinal distress and bloating. CON-CRĒT Creatine HCl Gummies are NSF-certified and proudly made in the USA with the most stringent quality control measures.* www.con-cret.com

Stress/Sleep

+PlusCBD, Reserve Collection Extra Gummies

The +PlusCBD Reserve Collection is a specially curated blend of full spectrum cannabinoids that celebrates our very first batch of +PlusCBD oil. When conventional CBD products aren’t enough, Reserve Collection Extra Gummies provide increased cannabinoid support for the body’s endocannabinoid system, boosting everyday wellbeing. Designed to elicit feelings of calm and relief when extra assistance is needed, these tasty dragon fruit gummies help users experience less sleeplessness, quicker recovery, deeper relaxation, and a brighter mood.* www.pluscbdoil.com

MegaFood, Superfood Mushroom Stress Relief

MegaFood's Superfood Mushroom Stress Relief revolutionizes stress management by combining traditional wisdom with scientific innovation.* As the first mushroom supplement clinically proven to reduce stress within six weeks, it uniquely pairs 100% Reishi mushroom fruiting bodies, delivering 140mg of beta-glucans, with KSM-66 Ashwagandha. Backed by the industry's largest clinical trial for functional mushroom supplements with Ashwagandha, this breakthrough formula sources certified organic mushrooms through North American Medicinal Mushroom Extracts. As a certified B Corporation and 1% for the Planet member, MegaFood maintains rigorous quality standards including testing for 150+ pesticide* www.megafood.com

Bone/Joint Health

+PlusCBD, Pain Relief Penetrating Cream

+PlusCBD Pain Relief Penetrating Cream is formulated to alleviate common causes of physical discomfort, including joint and muscle soreness. The effective combination of camphor and menthol warms and cools the affected area to provide short-term comfort and relief from minor pain, followed by the soothing effects of CBD. The company's topical CBD pain cream is doctor formulated using top quality botanicals to help naturally soothe occasional soreness. +PlusCBD does not use any artificial dyes or fragrances in its CBD pain relief cream, and the formula is free of phthalates, sulphates, parabens, or PEGs. www.pluscbdoil.com

1MD Nutrition, OsteoMD

Scientifically-formulated OsteoMD  from 1MD Nutrition combines four bioavailable nutrients essential to help build and maintain strong, healthy bones and promote skeletal strength.* This comprehensive bone health formula offers a potent dosage of Calzbone and clinically-studied MenaQ7, two patented ingredients for optimal bone health support. The combination of vitamin D3 required for normal calcium absorption and the clinically proven dosage of bioactive calcium hydroxyapatite works synergistically to enhance bone mineralization, which is linked to reduced risk of osteoporosis www.1md.org

Heart Health

1MD Nutrition, CardioFitMD

1MD Nutrition CardioFitMD is the ultimate all-in-one, doctor-formulated drink packed with superfoods for essential daily nutritional support.* Containing a potent daily dose of beetroot, a broad-spectrum insoluble and soluble fiber and prebiotics blend, Bacillus coagulans probiotic, and 19 key letter vitamins and minerals, CardioFitMD is a great-tasting, nutrient-rich drink to maintain a healthy, active lifestyle.* Just one scoop of this nourishing, vegan daily beverage helps promote cardiovascular, circulatory, immune, and digestive health and supports healthy weight management, stamina, and energy.* www.1md.org

NOW Foods, Omega-3 Fish Oil Gummy Chews

NOW’s new Omega-3 Fish Oil Gummy Chews are a unique delivery form compared to typical gummies, delivering a full daily dose in one great-tasting, convenient chew! While most gummies are high in sugar and relatively low in nutrients, NOW created a better omega-3 chewable utilizing ConCordix technology developed by Vitux, a patented emulsification technology for superior absorption. This unique delivery compared to typical gummies has no fishy taste, is sugar free, and delivers 300 mg EPA / 225 mg DHA in one gummy.* www.nowfoods.com

Cognitive Health

Mercola Market, Organic Lion’s Mane Mushroom Extract

Mercola Market Organic Lion’s Mane Mushroom Extract supports brain, gut, mood, immune and metabolic health with 500 mg of potent mushroom extract. Sourced from oak and maple logs, this extract is an easy way to boost your cognitive and overall wellness.* www.mercolamarket.com

Redd Remedies, Brain Awakening

Redd Remedies Brain Awakening is an expertly crafted natural supplement designed to support cognitive function and mental clarity. Its unique formula includes Magnesium L-Threonate (Magtein), a potent form of neuro-magnesium, to support short- and long-term memory. Lion’s Mane Mushroom and Amla Berry round out the formula for antioxidant protection and cell support. The secret to Brain Awakening's success is the potency of the Master Herbalist formulation. Designed to nourish the neuron, increase synaptic density and protect the structure, making it ideal for anyone seeking to support their brain’s natural vitality.* www.reddremedies.com

Digestive Health

Mercola Market, Organic Complete Probiotic Gummies - Cherry

Packed with 5 billion CFUs of Bacillus subtilis, Mercola Market Organic Complete Probiotics Gummies support digestive and immune health in a delicious cherry-flavored gummy, free from artificial flavors and requiring no refrigeration.* www.mercolamarket.com

Renew Life, Extra Care Ultimate Flora 50B

Renew Life Ultimate Flora Extra Care Probiotic has been a trusted choice in digestive care for almost 30 years. This high-potency formula delivers 50 billion CFU from 12 scientifically studied strains, including the #1 most studied strain, Lactobacillus rhamnosus GG. These delayed-release vegan capsules ensure targeted delivery to the intestinal tract for optimal benefits.* Ultimate Flora Extra Care is specially formulated to help support digestive balance and a healthy microbiome, and ease occasional digestive discomfort.* Non-GMO, gluten-free, dairy-free, and vegan, this premium probiotic is a top choice for maintaining gut health and overall wellbeing.* www.renewlife.com

Weight Management

Redd Remedies, Crave Stop

Redd Remedies Crave Stop protects against the hidden sugars in food. Sugar consumption is at an all-time high, and its impact on your health can be dramatic. Each gluten-free serving supports a healthy appetite, healthy glucose metabolism, adrenal function, and resistance to stress. Crave Stop™ goes to work instantly to support both the body and brain to halt cravings. This Master Herbalist formulated supplement is designed with clinically studied and patented ingredient InSea2 which helps reduce the glycemic index of food and when paired with Chromium can improve glycemic health overall.* www.reddremedies.com

Solaray, Moro Red Orange Extract Morosil

Solaray Moro Red Orange Extract Morosil delivers clinically studied support for weight loss, body composition, and a healthy hip and waist circumference. The formula features 400 mg of scientifically backed Morosil Moro Red Orange Extract per serving in just one convenient capsule per day.* www.solaray.com

Lemme, GLP-1 Daily

Lemme GLP-1 Daily is an innovative GLP-1 support supplement formulated with three clinically studied plant-based ingredients to boost the body’s natural GLP-1 production, support healthy blood sugar levels, reduce cravings and support visceral fat loss.* Lemme GLP-1 is expert formulated with clinically studied Eriomin lemon fruit extract, Supresa saffron extract and Morosil red orange extract. Each of Lemme GLP-1 Daily’s ingredients has been tested in numerous “gold standard” human clinical studies. GLP-1 Daily is vegan, non-GMO and gluten free.* https://www.lemmelive.com/

Immune Health

Mercola Market, Organic Vitamin D3 Gummies – Cherry

Mercola Market Organic Vitamin D3 Gummies provide 5,000 IU of Vitamin D3 to support bone, immune and heart health in a delicious cherry-flavored gummy, with 0 g of sugar and no artificial flavors, making it a simple and convenient addition to your daily routine.* www.mercolamarket.com

NatureSpan, NAD+L-Ergothioneine+PQQ

This anti-aging product from NatureSpan is a powerful blend. It contains NR-CL that effectively raises endogenous NAD+ levels. The combination of NAD+ and PQQ repairs cells and strengthens the immune system. With the help of ergothioneine, it whitens the skin, reduces inflammation, and provides sun protection. PQQ stimulates mitochondrial biogenesis. Together, they improve metabolism, support cognitive function, and offer comprehensive anti-aging effects, fulfilling diverse health requirements.* www.naturespan.com

Women's Health

1MD Nutrition, BiomeMD® for Women

BiomeMD for Women’s comprehensive formula is specifically designed to provide targeted feminine care. This unique combination of UREX containing clinically-studied probiotic strains Lactobacillus rhamnosus GR-1 and Lactobacillus reuteri RC-14, trademarked Bifidobacterium lactis UABla-12, 13 additional broad-spectrum strains, and an Advanced Prebiotic Blend, supports vaginal and urinary health, while also providing digestive and immune system support.* www.1md.org

Renew Life, Women’s Care Ultimate Flora 90B

Renew Life Ultimate Flora Women’s Complete Probiotic is expertly designed to support the unique needs of women. It is crafted with 90 billion CFU from 12 specially selected probiotic strains, including the #1 most studied strain, Lactobacillus rhamnosus GG.△ Designed for digestive and vaginal health and delivered in delayed-release vegan capsules, it ensures probiotics reach the intestinal tract for optimal benefits.* Non-GMO, gluten-free, dairy-free, and vegan, Women’s Complete Probiotic is crafted with quality and purity. For almost 30 years, Renew Life has been a leader in digestive health, helping women feel their best from the inside out.* www.renewlife.com/

Men's Health

1MD Nutrition, ProstateMD®

1MD Nutrition ProstateMD® includes patented USPlus®, a saw palmetto extract containing up to three times the beta-carotene, ten times the amount of lutein, and 30 times the zeaxanthin of typical saw palmetto extracts. Combined with a potent blend of bioavailable phytosterols, essential antioxidants, and vital minerals, ProstateMD® is a targeted men’s health solution with comprehensive ingredients to support prostate, bladder, and urinary tract health.* https://www.1md.org/

Country Life, Realfood Organics Multivitamin for Men

RealFood Organics For Men from Country Life is a multivitamin made from a broad-spectrum blend of fermented organic whole food offering a variety of nutrients and healthy polyphenols that support overall good health and supply dietary requirements that only Mother Nature can provide. With over 1,300 mg of organic food blend, including a 7-mushroom superfood blend & inner-fillet aloe to support your Brain, Heart, Immune, Energy & Hair.* www.countrylifevitamins.com/

Botanicals

Super Speciosa, Green Maeng Da Tablets

Green Maeng Da Tablets deliver all the benefits of kratom in a natural, convenient, and easy-to-use format. Using sophisticated technology, these tablets are crafted without fillers or additives—just pure kratom bound by its natural plant fibers and 5 tons of pressure. Perfect for those on the go, they offer a mess-free alternative to traditional powders while retaining all the qualities kratom enthusiasts love. Manufactured in a GMP-certified facility and rigorously lab-tested, these tablets represent Super Speciosa’s commitment to clean, high-quality products that meet modern consumer needs.* /www.superspeciosa.com

Super Speciosa, Super Speciosa Kratom Gummies

Super Speciosa Kratom Gummies offer a delicious and convenient way to experience kratom. Designed with modern consumers in mind, these gummies are trending both online and in-store for their flavorful and approachable format. Perfect for energy, focus, and unwinding, they make kratom enjoyable while masking its natural bitterness. With hundreds of five-star reviews, these gummies have quickly become a customer favorite, driving their popularity in the supplement industry. Lab-tested for safety and manufactured in a GMP-certified facility, they combine effectiveness with taste in a portable, fun-to-use product.* www.superspeciosa.com

Children's Health

Country Life, Kids Honey Gummies

Kids Multivitamin Honey Gummies support immune, bone and cardiovascular health.* Naturally sweetened by Honey! Country Life's Honey gummies offer a clean, great tasting gummy for the whole hive. Closer to nature, these gummies will keep your hive buzzing to greatness! Since bees have a pivotal impact on our planet, the company has partnered with 1% for the Planet to donate 1% of itsHoney Gummy revenue to support the organization Save the bees. www.countrylifevitamins.com/

Personal Care: Hair

NatureSpan, Hair Regenesis ACTRISAVE 250mg + SPERMIDINE 3mg

This NatureSpan product is designed to help grow new hair. It contains a patented ingredient Actrisave sourced from black rice and cactus flower extracts. The active substance spermidine plays a crucial role. It can regulate genes related to hair growth, stimulate autophagy, repair damaged cells, and effectively promote the growth of new hair, making your hair look thicker and healthier. www.naturespan.com

1MD Nutrition, Collagen Peptides

Recommended by 1MD Nutrition’s Rheumatologist, Collagen Peptides support the body by providing 10g of grass-fed, pasture-raised bovine collagen. One serving delivers 19 naturally occurring amino acids and essential daily nutrients to the body’s connective tissues. The unflavored powder easily mixes into hot or cold beverages, enabling you to support joint and whole body health.* www.1md.org/

Personal Care: Skin

NeoCell, Super Collagen + Vitamin C and Biotin

NeoCell Super Collagen + Vitamin C & Biotin is a trusted solution for radiant beauty and wellness from within. This premium formula combines grass-fed collagen peptides with vitamin C to support healthy collagen formation and glowing skin.* Enhanced with Biotin, it helps nourish hair, skin, and nails for a vibrant, youthful appearance.* NeoCell has been a pioneer in collagen-based supplements for over 25 years, delivering science-backed products with quality you can trust. Non-GMO, gluten-free, and lactose-free, this powerhouse formula is a natural choice for those seeking beauty that starts from within.* www.neocell.com

Desert Essence, Moisturizing Ceramides Line

Desert Essence's Nourishing daily moisturizer & gently foaming daily face wash, both enriched with a proprietary blend of three different Ceramides, Hyaluronic Acid and AHA (Alpha Hydroxy Acid), helps support the skin’s natural moisture barrier. Nourishing daily moisturizer plus Shea Butter helps soothe while Jojoba Oil, Avocado Oil and Olive Oil help moisturize and rejuvenate, leaving skin soft and silky without a greasy feel. Perfect for sensitive skin. Gently foaming daily face wash formula removes impurities, dirt, excess oil and makeup without stripping. Jojoba Oil, Avocado Oil and Olive Oil help moisturize and nourish skin. Leaves skin smooth, calm and refreshed. www.desertessence.com

TriNutra, B’utyQuin® Age Defying Cream

B’utyQuin® Mitochondrial Revitalization for Skin Rejuvenation. This age-defying cream offers clinically researched benefits, showing improvement in skin hydration, luminosity, firmness, and elasticity. Packed with the premium, advanced patented formulation of B’utyQuin® black seed oil, it reduces signs of aging through skin boost and stress relief. Amazon Link

Grocery: Bars

Laird Superfood, Blueberry + Sunflower Butter Protein Bar

In August 2024, Laird Superfood launched the Blueberry + Sunflower Butter Protein Bar, its first nut-free option. Packed with 10 grams of plant-based protein from a proprietary blend of pea, pumpkin seed, and hemp protein, it also incorporates lion’s mane and chaga functional mushrooms for focus and defense against oxidative stress. Co-founded by Laird Hamilton and Gabby Reece, the brand contains only real-food ingredients and not any “natural” flavors. These gluten-free bars provide all nine essential amino acids, adaptogens for energy and focus, portable fuel for busy days, and can act as a blood sugar stabilizer between meals. https://www.lairdsuperfood.com

Peak Protein, Dark Chocolate Mint

Experience the perfect harmony of bold, velvety dark chocolate and a cool, invigorating burst of mint. Peak Protein's Dark Chocolate Mint bars are a luxurious protein-packed treat designed to fuel your day without compromise. Crafted with premium grass-fed whey protein and clean, high-quality ingredients, they deliver an indulgent flavor that feels like dessert—without the guilt. Whether you’re conquering your workout or elevating your snack game, this bar sets a new standard for taste and performance. Treat yourself to a moment of pure satisfaction with every bite. www.peakprotein.com

Grocery: Plant Based

Laird Superfood, Protein Creamer

Laird Superfood Protein Creamer is the first plant-based coffee creamer on the market made with real food ingredients. With 12 grams of protein per serving, it offers a boost of protein, addressing the body’s inability to store amino acids throughout the day (Harvard T.H. Chan School of Public Health). Debuted in the brand's Sweet & Creamy flavor, it features MCTs from coconut and a mushroom blend for stress defense, immune support, energy, and focus. The product is plant-based, gluten-free, dairy-free, soy-free and is first-of-its-kind, delivering 20% of the Daily Value of protein without artificial additives. www.lairdsuperfood.com

NBPure, Plant Protein+

Peas are a complete protein with all essential amino acids and BCAAs. Unlike whey, peas don’t have fat, cholesterol, or lactose! NBPure also added Flaxseed and Chia for fiber, antioxidants, ALA, and omega-3 fatty acids. The result? A tasty vanilla vegan protein that may be healthier for your heart, digestion, and metabolism than whey!* And unlike many commercial pea proteins processed in China, Plant Protein+ uses only North American grown and processed yellow peas. www.nbpure.com

Grocery: Beverages

Lifeway Foods, Organic Coconut Pineapple Whole Milk Kefir

Lifeway’s Organic Coconut Pineapple Whole Milk Kefir is part of Lifeway’s new Flavor Fusions lineup which features 10 innovative flavor combinations inspired by global trends, market research and rising consumer interests. Wholesome and satisfying, Lifeway Organic Coconut Pineapple Whole Milk Kefir is lactose-free, gluten-free, and made with organic, non-GMO ingredients. Plus, it’s packed with high-quality bioavailable nutrients, protein, calcium, 12 live and active probiotic cultures and available in a convenient 8-oz. format for easy on-the-go enjoyment. www.lifewaykefir.com

Step Change Innovations, Amabie Sparkling Immunity Tonic

Amabie Sparkling Immunity Tonic is a delectable, effervescent beverage that blends Japanese heritage with modern scientific innovation. Infused with IMMUSE, a clinically studied postbiotic, this tonic supports immune health. Available in three distinct flavors—Serenity, Energy, and Focus—Amabie caters to diverse lifestyle needs, providing a tailored boost for any occasion. Unlike probiotics, IMMUSE contains heat-treated bacteria and can survive the rigors of food processing and manufacturing, ensuring potency and effectiveness. Perfect for health-conscious consumers, Amabie Sparkling Immunity Tonic offers a delicious and functional choice to naturally enhance your immune system with every sip. www.drinkamabie.com/

Grocery: Organic

Lifeway Foods, Organic Plain Whole Milk Grassfed Kefir

Lifeway’s Organic Plain Whole Milk Grassfed Kefir is a tart and tangy synbiotic dairy drink packed with calcium, prebiotic fiber, and 12 live and active probiotic cultures. The product is made with certified organic full fat milk, contains no added sugar, and is 99% lactose free, naturally gluten-free, and made with organic, non-GMO ingredients. It is available in a 32-oz. bottle and can be enjoyed poured over cereal, blended into smoothies, or on its own. www.lifewaykefir.com

Struesli, Organic Granola Savory + Seed

Struesli is Granola Redefined, returning this typically sugary breakfast staple to the nourishing food it was meant to be with no added sugar, sweeteners or fillers of any kind. It replaces oats with sliced prebiotic tiger nuts (a tuber, not a nut!) to pack a big nutrition punch, crispy texture, and unique mildly sweet flavor. Unlike Struesli Original and Struesli Cacao + Coffee, the new Struesli Savory + Seed blend does not contain nuts. Instead, it brings together five kinds of good-for-you seeds: pumpkin, sunflower, golden flax meal, hemp hearts, and chia. With a buttery, earthy and salty flavor profile - whether topping your parfait, avocado toast, soup or salad, Savory + Seed is an easy, versatile and tasty way to boost your overall health. Plus, it’s Organic, Gluten-Free, Vegan, Kosher and Keto-Friendly. www.struesli.com

Pet Products

Ark Naturals, Protection+ Brushless Toothpaste

Ark Naturals Protection+ Brushless Toothpaste Dog Treats are natural 5-in-1 chews that support oral health as demonstrated in a recent study where these treats reduced plaque by 15% and tartar by 78%. This unique process works from the inside out, using the powerful antioxidant AstaReal Astaxanthin to create a healthy oral microbiome for your dog's teeth and saliva. Once your pup chews through the antioxidant-rich outer layer, the toothpaste center cleans and polishes teeth. Additionally, natural ingredients like cinnamon, clove, and vanilla help to maintain fresh breath. www.antelopepets.com

Farmina Pet Foods, N&D Pumpkin Lamb & Blueberry 26.4lb

N&D Lamb, Pumpkin, and Blueberry Recipe for Adult Medium and Maxi Dogs is scientifically formulated to support overall health and vitality. Featuring regionally sourced lamb as the primary protein, this recipe includes nutrient-rich pumpkin for digestive support and cold-pressed vitamins and minerals for maximum bioavailability. Coated with herring oil for omega-3s, turmeric for joint support, and a blend of superfoods like apple, pomegranate, and spinach, it delivers balanced nutrition. Formulated to meet AAFCO Dog Food Nutrient Profiles for maintenance, it’s available in 5.5 lb to 26.4 lb packages and is naturally preserved for freshness and quality. www.farmina.com