Kerry Identifies GLP-1 Market Opportunities
Taste and nutrition partner, Kerry, has released a report on the five different consumer segments that can be outlined within GLP-1 users. The weight loss drug has seen a 700% usage increase over the last four years and with so much traffic, Kerry looked into the unique preferences and needs of its users to help framework future innovation and product development for food, beverage and supplement companies.
Elizabeth Horvath, VP of Marketing, North America at Kerry, explained the development from the findings: “Our research shows that consumers of GLPs also prioritize stress relief, mental clarity, and cognitive focus, alongside clean energy support. Plant-based proteins and high-protein options that taste great are becoming staples, as are lactose-free dairy products to address digestive discomfort while maintaining a nutrient-dense option in the diet.”
Kerry's research identified 5visible GLP-1 consumer segments:
- Dynamic Dad (27%): Busy dads balancing health with family life, needing portable, tasty, protein-packed options
- Trailblazing Trendsetter (25%): Wellness-savvy urbanites are focused on mental clarity, energy, and immunity to help them achieve their goals.
- Future-Focused Improver (27%): Health-conscious Gen X women are prioritizing long-term health and aging well and seeking a variety of food, beverage and supplement options to achieve that.
- Balanced Maintainer (16%): Gen Z’ers are looking to maintain weight with minimal dietary changes, seeking healthy options that do not disrupt their day-to-day life, and without compromise on taste or enjoyment.
- Steady Sticker (11%): Practical Midwestern women focusing on familiar foods and routines.
A full copy of the report is available here
Lonza CHI Opens Center of Applied Sustainability
Lonza Capsules & Health Ingredients is continuing to make advancements in its sustainability strategy with the opening of their latest Center of Applied Sustainability. The facility and its team of operations, energy management, emissions and life cycle impact assessment team will develop and implement energy efficiency, waste reduction and resource optimization initiatives to help achieve the lowest possible environmental impacts, focus on reducing the company's environmental impact, and help connect Lonza CHI suppliers and customers to promote value chain transparency and decarbonization, drive low-carbon innovations and enhance climate resilience. The Center will also support Lonza's current clients with emissions assessments to help identify reduction and sustainable practices opportunities.
Christine Lebeault, Head of Applied Sustainability, Lonza Capsules & Health Ingredients, commented on the announcement: “As environmental concerns in the pharmaceutical and nutraceutical industries continue to grow, developers and manufacturers face increased pressure to reduce environmental impact, particularly in final dosage forms. We believe that sustainability and innovation go hand in hand, strengthening competitive advantage and contributing to a more sustainable future. With our newly established Center of Applied Sustainability, we will integrate sustainability into the early stages of product development and co-innovate with our customers to help them meet their environmental goals through responsible sourcing, manufacturing and innovation.”
JAMBAR Announces Third Partnership with Penn Relays
Officials, fans, and athletes participating in the upcoming 129th Running of the Penn Relays, presented by Toyota, will be able to fuel up with JAMBAR energy bars thanks to the company being named the official energy bar of the event for the third straight year. Secured through JMI Sports, the exclusive multimedia rights partner of Penn Athletics and the Penn Relays, JAMBAR will be featured during the three-day event taking place at Franklin Field in Philadelphia from April 24-26 and is expected to draw over 100,000 fans and 15,000 athletes. JAMBAR will be set up at key locations like Penn Park, where athletes warm up, the Pro Athlete Lounge and Coaches' hospitality areas as well as on-site with a dedicated booth offering guests samples and opportunities to engage with professional runners Sage Hurta-Klecker and Joe Klecker.
Company Founder and former collegiate and competitive runner, Jenny Maxwell, discussed the collaboration: "We are excited to continue our support of the Penn Relays and partner with Penn Athletics...It's a natural partnership. Our great tasting energy bars are made with real food ingredients to help athletes perform at their best. As a former collegiate runner and college sports fan, I couldn't be more proud to support Penn."
LittleOak Announces New Partnership and Distribution
Goat milk toddler formula from New Zealand will now be available to American families at Sprouts Farmers Market courtesy of LittleOak. Launching in 443 stores across the United States, the all-natural alternative to toddler formulas is more gentle on the stomach, easier to digest, naturally A2 and lower in lactose than cow milk, and certified 100% palm oil free by the International Palm Oil Free Certification Accreditation Programme (POFCAP).
“When I started LittleOak, it was to provide parents with the products I wished I had access to when raising my own children. Now nine years later, we’re delighted to partner with Sprouts, one of the fastest growing retailers of natural and organic products in the country,” shared Elke Pascoe, founder and CEO LittleOak. “This marks a major step in building the LittleOak brand in the U.S. and underscores our ambitious growth strategy in this market and intentional collaboration with like-minded retailers that share our commitment to natural, wholesome nutrition."
To help introduce the company's products to the U.S. Market, LittleOak is partnering with boutique sales agency Gather Brands. The woman-led organization will assist LittleOak with its expansion mission and help educate consumers on the essential vitamins and mineral specifics of the LittleOak toddler formula.
Made with fresh, full cream New Zealand goat milk, LittleOak is the fastest-growing goat milk brand in Australia and New Zealand. The LittleOak toddler formula was specifically designed to provide essential vitamins and minerals necessary for healthy growth and development while eliminating any nutritional gaps that may arise from toddler's unique diets.
8Greens Acquired by Grove Collaborative
Certified B Corporation plastic neutral retailer, Grove Collaborative Holdings, Inc., has finalized the acquirement of natural wellness company, 8Greens. Known for their daily greens supplements in gummy and effervescent table formats, 8Greens products help customers get a dose of vital nutrients from eight essential greens including spinach, kale, aloe vera, wheatgrass, blue green algae, barley grass, chlorella, and spirulina. The transaction marks the latest expansion milestone for Grove Collaborative and their mission to provide customers with quality supplements.
“8Greens and its industry leadership in wellness — vitamins, minerals, and supplements — has helped to drive consumer adoption of greens products that are now present in daily routines, leading with science, education, and quality to improve health outcomes for its customers,” shared Jeff Yurcisin, CEO of Grove Collaborative. “As a retailer, we at Grove are dedicated to being THE destination for conscientious consumers who want the best for themselves, their families, and the planet. This acquisition expands our owned brand product offering and helps us better educate the Grove customer to serve their needs.”
As part of the new agreement, 8Greens products will begin being sold through Grove Collaborative's marketplace in April and 8Greens Founder, Dawn Russell, will transition to a consultant role to help develop educational content focused on wellness and human health and support integration and ongoing product development.
Biohm Technologies Adds Longevity Gut Report
Microbiome research, ingredients and product solutions provider, Biohm Technologies, has added Longevity Gut Report functionality to its microbiome test kit solution. The new offering provides deeper insight into the correlation between individual's aging process and their gut microbiome through the use of AI and bioinformatics. Trained on more than 10 million data points, the Longevity Gut Report identifies roughly 100 key taxa involved in aging and is able to provide scientifically backed and tailored insights.
Health & wellness brands can take advantage of the new capabilities and offer their customer base personalized health insights to empower and foster long-term product usage. “The introduction of the Longevity Gut Report represents a major step forward in personalized health and wellness,” shared Sam Schatz, CEO of Biohm Technologies. “By integrating AI-powered analysis with our comprehensive gut health testing, we’re giving consumers the ability to better understand the role their microbiome plays in aging and empowering them with actionable recommendations to optimize their health and longevity.”
Longevity by Nature Available at The Vitamin Shoppe
Fans of Longevity by Nature supplements can now pick up their favorite items from The Vitamin Shoppe. The new partnership between the companies will increase accessibility of Longevity's innovative, science-backed, premium-quality offerings to a broader audience. Known for their innovative formulations and all-natural ingredients, the California-based manufacturer product line includes 10 unique supplements promoting healthy aging, joint health, immune support, and cognitive wellness solutions.
“We’re thrilled to expand our presence by partnering with The Vitamin Shoppe to bring our premium, nature-inspired supplements to even more consumers,” said Abdul Alkayali, Longevity by Nature Vice President and Cofounder. “Our mission is to provide trusted, science-based wellness solutions, and these partnerships are a significant step forward in achieving that goal.”.
Green Bioactives a Top Innovator of 2025
The 2025 Inpart R&D Trends and Innovations Report has named Green Bioactives as one of the top 10 platform technologies. Spotlighting the most promising biotech innovations based on industry engagement, sentiment of comments, commercial potential, and partnering activity—Green Bioactives was chosen for its Plant Cell Culture Technology, which the company says provides a sustainable, scalable, and ethical alternative to traditional wild harvesting in the nutraceutical industry. The company is currently working with industry and academic partners to bring its plant cell culture-derived ingredients to market and looking for new commercial partnerships to help brands integrate sustainable bioactives into next-generation products.
Dr. David McElroy, CEO of Green Bioactives, shared his thoughts on the company's recognition: "We are honored to be recognized in this global report, which showcases the most exciting biotech innovations of the year. Consumers and brands are more focused than ever on sustainability and supply chain security. Our plant cell culture platform offers a reliable way to produce high-quality bioactives without the challenges of climate change, land use, or biodiversity loss."
