VISTA, CA—Dr. Bronner's is revitalizing its product packaging and letting its customers know that the products are good for people and the planet. The company's 18-in-1 Pure-Castile Magic Soap and All-One Pure-Castile Magic Bar Soap
product labels will feature improved legibility, guidance on product usage with descriptive illustrations, and highlights of the company's commitments to "Heal Earth!" and "Heal People!" in addition to its classic "Moral ABC" text.
“My grandfather Emanuel Bronner first put his Moral ABC on the soap labels as a means to share his message of peace, love, and unity with the world,” shared David Bronner, Cosmic Engagement Officer of Dr. Bronner’s.
Lisa Bronner, consumer educator and author of the book Soap & Soul: A Practical Guide to Minding Your Home, Your Body, and Your Spirit with Dr. Bronner’s Magic Soaps, explained the reasoning behind the latest iteration of the brand's labeling: “Our updated Magic Soap labels offer usage guidelines and descriptive icons to help customers get the most out of our highly concentrated formula. Our soaps have many amazing uses for personal care and are well-loved for their genuine scents, and their especially rich lather and clean rinse on the body and hands."
Dr. Bronner's Through the Years
Since 1973, the family-owned company's product packaging has undergone several changes to reflect growth and sustainability efforts. For 2025, the brand is spotlighting that its products are made with Regenerative Organic Certified oils. The company has transitioned more than 75,000 acres of its agricultural supply chain to become Regenerative Organic Certified.
Also on display, the Environmental Working Group's EWG Verified logo on seven out of eight scents of Pure-Castile Magic Soap. The EWG Verified mark will serve as a recognizable symbol to customers of the extra steps the brand has taken to provide transparency to EWG's scientists to help confirm the safety of a products ingredients.
“The added EWG Verified seal ensures consumers looking for safe ingredients can be confident in sharing Dr. Bronner's with their families. After all these years, Dr. Bronner’s Magic Soap continues to help people lead more sustainable lives with a simple product—soap!” explained Lisa Bronner.
Customers will also notice a new lithographic image of company Founder, Dr. Emanuel Bronner, on the reverse side of the new product labels. “We are continuing that legacy with our updated Magic Soap labels," said David Bronner. "Alongside my grandfather’s original text, we have added messaging about our company’s work to ‘Heal Earth’ through our regenerative organic and fair trade supply chains and our work to ‘Heal People’ through ethical business practices and dedicating our profits to advance progressive social change. These are especially important times to remember what my grandfather emphasized throughout his life, ‘We are All-One or None! All-One!’ Our label honors him and his message and makes it clear to our customers that we make the best soap that takes care of people and our planetary home."
