Trending Spotlight: Hyaluronic Acid
“From a beauty product perspective, formulations that help to strengthen and repair the skin's natural barrier are in high demand,” reported Christine Allmer, Director of Marketing, Desert Essence, in a recent beauty market update on WholeFoodsMagazine.com. “Ingredients like ceramides, hyaluronic acid, and natural oils are gaining popularity for their ability to enhance skin health and hydration.”
That aligns with what independent retailers are reporting. Products that offer hyaluronic acid are trending in the Midwest, Northeast, and Southeast. Assorted beauty oils are also trending in the Midwest, West, and Southeast, as consumers pamper winter-weary skin and prepare for spring.
