SupplySide Connect Takes Over New Jersey
On April 8-9, the East Coast's ingredients and solutions trade show, formerly known as SupplySide East, is heading to the Meadowlands Exposition Center in Secaucus, NJ. The 2025 SupplySide Connect New Jersey event will host an expected 280+ ingredients and services providers and 3,000+ total participants as they network and catch up on the latest science, topics, and trends dominating the space in the new year. Attendees can look forward to the event's ribbon cutting ceremony on Tuesday, April 8th at 10:25 am ET, hosted by flagship sponsor KSM-66 Ashwagandha. Attendees also will have access to several education sessions, networking segments, and exhibitor booth promotions, including WholeFoods Magazine's Spin the Wheel promotion at booth 235. Also happening at the event:
WIN Hosts Networking Event at SupplySide Connect
Women In Nutraceuticals (WIN) will be hosting the #WINtogether Gender Equity Reception on Tuesday, April 8th from 2:30 - 3:30 PM in the Connect Hub at the Meadowlands Exposition Center. The non-profit organization will conduct an open-style networking reception for WIN members, industry leaders, and like-minded professionals looking to connect and discuss the topics that are shaping the nutraceutical space across all levels of the health and nutrition industry. The special event is open to all participants interested in supporting gender equity in the nutraceuticals industry. Advanced registration is highly encouraged. Attendees will also receive courtesy beer and wine drink tickets at the event's check-in area. WIN members can reach out to media@womeninnutraceuticals.org for a $50 discount promo code to attend SupplySide Connect New Jersey.
Waleria Healthtech Preps for SupplySide Connect
Women's health ingredient supplier, Waleria Healthtech Private Limited, will be exhibiting their groundbreaking women's health ingredient aspurūs at booth #609. A clinically-studied Shatavari ingredient, aspurūs offers a plant-based, non-hormonal option for consumers looking to manage menopausal symptoms. The patent-pending full-spectrum Shatavari root extract was designed to address the major symptoms of menopause and is standardized to <5% Shatavarins assuring the availability of both major and minor phytoactive compounds.
Backed by a gold-standard study, the ingredient showed that in as little as four weeks, 60 healthy women participants were able to experience an 85% reduction in hot flashes, 90% decrease in night sweats, and reduced anxiety, fatigue, and insomnia. “Menopause is a pivotal stage in a woman’s life, and many are searching for safe, effective, and natural solutions to manage their symptoms – we can deliver that with aspurūs,” said Komal Baldwa, Founder of Waleria. “We know clinical research wins every time which is why we are committed to additional studies to support the ingredient – we are excited to showcase the ingredient at this year’s SupplySide Connect.”
Nutrition21 Shares Trends of Wellness Consumers
Developer of leading and science-based functional wellness ingredients, Nutritional21, LLC will be at booth #133 discussing the latest on-trend and in-demand health needs of wellness consumers. Visitors can stop by and sample concepts specifically developed for the show highlighting popular ingredient solutions including:
- Beauty Boost Gummy — made with Lustriv to bring out inner beauty and support healthy hair and skin.
- Brain Bite Chews — powered by nooLVL to elevate daily performance with focus benefits.
- NitroBoost Wellness Beverage — tart mixed berry flavored drink featuring Nitrosigine, designed to boost the ‘miracle molecule’ nitric oxide.
“We’re excited to join our customers and partners in New Jersey to experience this new evolution of SupplySide Connect together,” said Volkan Eren, Chief Growth Officer – Nutrition21. “We will discuss our recently expanded portfolio of unique ingredient solutions designed to inspire new health and wellness products for today’s consumer. We look forward to growing our partnerships with brands and creating a new generation of effective, trustworthy health products.”
Set Sail with What's Up with Supps
All aboard! What's Up with Supps is setting sail on the Hudson River from 6:30-10pm on Tuesday, April 8. "Supps & Sails" will be a post show networking event for industry members and guests to mingle while enjoying views of the breathtaking NYC skyline. Proceeds from the event will go to Reps for Responders—an organization focused on supporting the mental health and wellbeing of the first responder community.
For more on the event including ticket information, visit Eventbrite.com/e/supps-sails
Adventure CPG Redefining The Norm
Tariff news is dominating the headlines across almost every business industry today. Adventure CPG is offering natural product industry retailers, brands, and service providers a solution to move products across borders while minimizing tariff impacts. The key lies in the company's leveraging of group buying efficiencies, streamlining logistics, and reducing unnecessary markups. A membership based program, Adventure CPG is a brand new end-to-end safe and transparent cost saving alternative to the natural industry's traditional national distribution model.
By eliminating unnecessary fees and reducing distribution costs to 15% or less, Adventure CPG is able to lower collective distribution costs and help brands, retailers, and ultimately consumers keep more of their money by getting rid of excessive corporate distributor fees. Founder and CEO Torah Torres, spoke on inspiration behind the company's distinctive business model, "With my diverse background, I have learned how to bring a unique, effective, approach to the Natural CPG Industry. I find joy in being the catalyst to drive other companies to success – to contribute and to learn from them."
For more on the company, its benefits, and sign up information, visit Adventurecpg.com
Shoden Ashwagandha Receives NHP Approval
Health Canada has approved Arjuna Natural Pvt. Ltd.'s Shoden ashwagandha extract as a Natural health Product (NHP). Shoden is a highly bioactive extract of ashwagandha (Withania somnifera) recognized by its standardization to more than 35% withanolide glycosides (as measured by HPLC). With its latest certification, Arjuna can make authorized health benefit claims including:
- Helps improve sleep onset, duration, and quality when used over time.
- Helps increase resistance to stress and reduce symptoms of mild anxiety in individuals with a history of chronic stress.
- Helps reduce the symptoms of stress when used over time.
- May be used in herbal medicine as an adaptogen to help increase energy and resistance to stress over time (e.g., in case of mental and physical fatigue related to stress).
- Helps promote healthy testosterone production in males.
- Helps reduce cortisol, a biomarker of physical stress, when used over time.
“We are excited to bring Shode to the Canadian nutraceutical space and look forward to collaborating with researchers and product developers, not only in Canada but internationally, helping them to create innovative solutions for stress management and overall wellbeing,” shared Benny Antony, Ph.D., Joint Managing Director for Arjuna Natural. “The US, and countries in Europe and Asia view Health Canada approval as a highly reliable benchmark for quality, which will fast-track Shoden’s expansion into those markets.”
Safety Shot, Inc. Announces Spin-Off & Distribution Date
On April 7, 2025 Safety Shot, Inc will mark the spin-off and distribution of shares of common stock, par value $0.0001 per share, (“Caring Brands Common Stock”), of Caring Brands, Inc. (“CABR”), currently a subsidiary of the Company. Specifics details include:
- Stockholders of the Company and holders of certain warrants issued in the Company’s public offering in July 2021 (the “Warrants”) will receive one share of Caring Brands Common Stock, for every 45 shares of the Company’s common stock held or underlying the Warrants as of the Record Date.
- Fractional shares of Caring Brands Common Stock will not be distributed.
- ClearTrust, LLC the distribution agent, will round down fractional shares of CABR common stock into whole shares.
- The distribution is expected to paid on or about August 9, 2025, subject to Caring Brands’ Registration Statement on Form S-1 (Filed No. 333-285964), as amended (the “Registration Statement”), being declared effective by the U.S. Securities and Exchange Commission (the “SEC”), the approval of the listing of the Caring Brands Common Stock on the Nasdaq Capital Market (“Nasdaq”) and the receipt of certain other approvals in connection with the offering.
- The Company anticipates that the Caring Brands Common Stock will begin trading on Nasdaq on or about April 11, 2025.
Dorot Gardens Partnering with HOMEMADE & HOMEMADE Live
Dorot Gardens is partnering with HOMEMADE and HOMEMADE Live! to be featured in a series of Interactive & Engaging Culinary Experiences. Led by Joel Gamoran and guest chefs, the livestream and on-demand cooking classes will help home cooks learn step-by-step recipes while building practical kitchen skills and learning professional tips.
A proud sponsor of HOMEMADE Live! which airs on PBS, YouTube, Alaska Airlines and Roku, Dorot Gardens' frozen garlic and herb cubes take the hassle out of chopping, peeling, and measuring for home cooks. The mess-free, flavorful "Pop. Drop. Done." flash-frozen cubes lock in essential nutrients and add vibrant, authentic flavors to any dish. “We are delighted to partner with Homemade to continue promoting our mission, which is simple—make cooking delicious meals as easy as ‘Pop. Drop. Done,’” shared Michele Abo, General Manager at Kayco, the parent company of Dorot Gardens. “By aligning with Homemade, we are enabling home cooks to effortlessly elevate their meals with the freshest garlic and herbs, any time of year.”
The first class was held on March 27th with additional classes scheduled for April 10th. For more on the ongoing series and registration information please visit homemadecooking.com
