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Kollajell by Longevity by Nature is superfood for the brain.* KollaJell is a single-ingredient brain health supplement and the only one of its kind made with 100% natural jellyfish collagen. It has all the protein building blocks and minerals you need for better cognitive function and memory.* No other collagen or any source can match its rich brain “food” content and superior absorption. Best of all, it’s clinically proven to provide real results, so you can be confident it works. In the study, KollaJell was shown to significantly improve seven key cognitive functions by an average of 11% in just eight weeks, such as overall brain function, faster cognitive processing, memory and executive function—or how well we gather, process and act on information, an area that can decline substantially as we age.* For more information, please visit longevitybynature.biz
Mag3Ultra by Arthur Andrew is essential for optimal muscle, bone, nerve function, and energy production.* Magnesium is a vital nutrient, but traditional supplements fall short with only 30% absorption. Mag3Ultra solves this issue with its unique tri-blend of highly bioavailable forms: Magnesium Taurate, Bisglycinate, and the cutting-edge Sucrasomial. Avoid common side effects like digestive issues and cramps, and feel the difference with Mag3Ultra, your all-in-one solution for optimal magnesium intake.* arthurandrew.com

Elevate Organic has launched in the U.S. with an assortment of offerings featuring Organic SRI-81 Shatavari, an herb that is gaining recognition for its clinically backed benefits supporting hormone balance, menstrual health, fertility, stress resilience, and overall vitality.* Elevate Organic's product line includes Shatavari capsules and gummies, as well as Ashwagandha capsules and gummies, women’s organic plant protein, women’s and men’s organic grass-grazed whey proteins. These products combine clinically studied ingredients with regenerative agriculture practices to bring wellness through capsules, gummies, and proteins. elevateorganic.com

Sabinsa Wellness introduces six products to the retail market, a first for the America’s Finest and Sanutra brands. Sabinsa Wellness unites three brands under one umbrella: America’s Finest, Inc. (AFI), Sanutra, and Nature’s Formulary, the traditional Ayurvedic product line acquired by Sabinsa in early 2025. The retail debut features three products under the America’s Finest brand Bacopa with BioPerine for advanced cognitive and memory support; Curcumin C3 Complex with BioPerine for premium joint mobility; and LactoSpore shelf-stable probiotic for optimal digestive health. Three condition-specific Sanutra formulas are also launching: Healthy Aging, comprehensive formula featuring Curcumin C3 Complex, Saberry and Silbinol; Memory Health, synergistic blend of Curcumin C3 Complex, Bacopin, L-DOPA and BioPerine; and Weight Management, targeted support with Citrin K, GarCitrin, ForsLean, and BioPerine.* info@afisupplements.com
Sleep SupportHost Defense Mushrooms MycoBenefits Sleep is designed to support sleep latency (the amount of time it takes to fall asleep) and sleep quality. MycoBenefits Sleep naturally promotes balanced cortisol levels already within normal range for a full and restful night’s slumber, the company says. This formula is synergistic. Reishi supports reduction of the ‘fight or flight’ response and healthy sleep cycles. Lion’s Mane supports a balanced mood and may improve sleep quality. GABA supports sleep latency and efficiency. Magnesium Bis-Glycinate is a highly bioavailable form of magnesium that supports sleep latency and efficiency and is gentle on the intestinal system. Passionflower supports sleep quality. Vitamin B6 supports sleep quality and latency. L-Theanine supports sleep latency and efficiency. Used together, this combination of ingredients supports a range of components that go into a restful night’s sleep more powerfully than if used individually.* hostdefense.com

Colostrum + Probiotics for Immune and Gut Health by Enzymedica includes 2 grams of colostrum from grass-fed cows and 10 billion CFU probiotics per scoop. It is designed to boost immunity, vitality and energy, plus promotes healthy hair, skin & nails. It is ethically sourced, no hormones, calves fed first. This digestive health formula is a convenient way to support your gut and immune health with nature’s original superfood.* enzymedica.com
Pretzel SnackQuinn has introduced gluten free Filled Pretzel Sticks, available in two flavors: Peanut Butter and Peanut Butter & Honey. Quinn’s Filled Pretzel Sticks are delivering a salty-sweet snack experience; each serving offers 3g of protein, 2g of sugar, and nothing artificial, making it a go-to for anyone who snacks with purpose. This is a satisfying snack made for mindful munching—easy to portion, easy to pass, and packed with real-food fuel. quinnsnacks.com
Protein BallsDay Out specializes in clean-ingredient protein balls and bites. The woman-owned snack brand has made its retail debut with protein balls that come in a variety of flavors including Brownie Batter, Cinnamon Bun, Cookie Dough, Peanut Butter Cup and Apple Cider Donut for the fall. This snack has plant-based ingredients, are rich in fiber and packed with protein, with no artificial sweeteners. Day Out protein balls are made ready to eat in resealable bags, making it a convenient on-the-go or late-night snack. getdayout.com

Davids Hydroxi fresh breath mouthwash is a fluoride-, alcohol-, and SLS-free mouthwash that uses nano hydroxyapatite to strengthen enamel, reduce sensitivity, and freshen breath. It contains baking soda, xylitol, and naturally sourced mint oils, all to fight odor-causing bacteria and support healthy gums. The eco-friendly kit includes a reusable 16-oz. glass bottle and 4-oz. concentrate (up to 96 uses), with refill options to reduce plastic waste. davids-usea.com
Experts in the natural products industry share their insights on top trending topics, research, and industry news and events.
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.