What's Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

 

If your store is interested in being included in our What’s Selling Column, e-mail: kimberlywilliams@wfcinc.com

Midwest:
Total Health, USA, Nature’s Way, Menomonee Falls, WI (2,500 ft2)

SUPPLEMENTS: AMERICAN LIFELINE, FLORAJEN 3;
LIQUID HEALTH, Calcium;
ORGANIC LIFE VITAMINS, Peter Gillham’s Natural Vitality

FOOD: PIETRO DEMARCO IMPORTERS, Olio Beato Olive Oil;
ALTERNATIVE BAKING COMPANY, Cookies (All);
SANTA CRUZ, Organic Lemon Juice;
RENEW LIFE, FitSmart Chocolate Bar

HBC: CARTER’S SOAP CO., Olive Oil Soap;
PHARM-ALOE, Whole Leaf Aloe Vera gelly;
DESERT ESSENCE, Tea Tree Oil

BEVERAGES: PENTAWATER COMPANY, Water (All);
HARVEST BAY, Coconut Water

UP & COMING: SPECTRUM, Chia;
NATURAL FACTORS, Balanced Planets;
QUINCY BIO., Prevagen

Northeast:
Lori’s Natural Food Center Inc., Rochester, NY (15,000 ft2)

SUPPLEMENTS: HERBAL ANSWERS, Herbal Aloe Force;
ALMASED, Multi-Protein Powder;
POMEGRANATE HEALTH, CardioPom

FOOD: UDI’S, Whole Grain Gluten Free Bread;
FOOD FOR LIFE, Brown Rice Tortillas gluten Free;
BRAGG’S, Apple Cider Vinegar

HBC: KIRK’S NATURAL, Natural CoCo Castile Bar Soap;
PREMIER RESEARCH LABS, Gesterone Cream;
DR. BRONNER’S, Castile Liquid Peppermint Soap

BEVERAGES: PENTAWATER COMPANY, Water (All);
BLUE DIAMOND, Almond Breeze Original;
THE HAIN CELESTIAL GROUP, Rice Dream Original

UP & COMING: ARTHUR ANDREW MEDICAL, Neprinol AFD;
EVERYDAY SHEA, Lavender Body Wash;
EXPLOREASIAN, Organic Mung Bean Fettuchini

Southeast:
Harvest Moon Natural Market, Canton, GA (3,000 ft²)

SUPPLEMENTS: NEW CHAPTER ORGANICS, Bone Strength Take Care;
NEW CHAPTER ORGANICS, Wholemega;
BARLEAN’S, Total Omega Swirl

FOOD: UDI’S, Whole grain Bread;
UDI’S, White Sandwich Bread;
UDI’S, Blueberry Muffins

HBC: HIMALAYA USA, Organique Neem Toothpaste;
SPRY, Coolmint Toothpaste;
HIMALAYAUSA, Organique Revitalizing Hand and Body Lotion

BEVERAGES: MILLENNIUM PRODUCTS, INC., GT’S Kombucha (All);
ALL MARKET INC., Vita Coco Coconut Water;
OOGAVE, Sodas (All)

UP & COMING: UDI’s (Full Line);
SEQUEL NATURALlS, Vega Whole Food Health Optimizer;
NEW CHAPTER, Lifeshield Immunity

Northwest:
Natural Foods of Kearney, Kearney, NE

SUPPLEMENTS: NATURE’S PLUS, Ultra Source of Life Liquid;
COROMEGA, Squeeze Orange-Flavored Omega Packets;
GENESIS TODAY, Açái 100

FOOD: ENER-G FOODS, Light Tapioca Loaf Bread;
GLUTINO, Chocolate Covered Pretzels;
UDI’S, Gluten-Free Whole Grain Bread

HBC: CORAL LLC, Coral White Toothpaste (mint);
GIOVANNI, L.A. Hold Hair Spritz;
KISS MY FACE, Liquid Rock Fragrance-Free Roll-On Deodorant

BEVERAGES: REED’S, INC., Virgil’s Diet Root Beer;
GO FAST SPORTS AND BEVERAGE CO., Energy Drink;
ZEVIA, Dr. Zevia

UP & COMING: VAXA, Deprex;
RENEW LIFE, Flora Bear;
HARMONY CONE, Ear Candles

Southwest:
Wayne and Mary’s Nutrition Center, Mitchell, SD

SUPPLEMENTS: EUROPHARMA, Curamin;
EUROPHARMA, Freeze-Dried Cherry Fruit Extract;
GENESIS TODAY, Açaí 100

FOOD: APPLEGATE FARMS, Beef Hot Dogs;
ISS RESEARCH, OhYeah Chocolate Caramel Bars;
NATURAL FOODS, Bulk Almonds

HBC: HEARTLAND, Uber Balance;
ALVERA, Deodorants (All);
MOOM, Organic Hair Remover

BEVERAGES: ORGANIC YIELD, Green Energy;
VIRGIL’S, Root Beer;
TAZO, Brambleberry

UP & COMING: NATURE’S PLUS, Children’s Multi’s;
RENEW LIFE, Super Critical Omega;
EUROPHARMA, SinuCare

West:
Cornucopia Community Market, Carmel, CA (5,600 ft²)
SUPPLEMENTS: MINAMI NUTRITION, MorEPA Fish Oil Caps;
MRM, Cal-Mag Zinc Liquid;
HISTORICAL REMEDIES, Moon Drops Sleep Lozenges

FOOD: EARTH CAFE, Non Dairy/Vegan/Raw Cheesecakes;
MARY’S GONE CRACKERS (All);
LUNDBERG FAMILY FARMS, Rice Chips (All)

HBC: HONEY GIRL ORGANICS, Face and Eye Creme;
SWEET BLESSED BEEMAGIC, Cream (All);
AUBREY ORGANICS, Aubrey Silken Earth

BEVERAGES: TASTE NIRVANA, Coconut Juice;
ORGANIC PASTURES and CLARAVALE FARM, Raw Milk;
REJUVENATION, Kombucha Drink

UP & COMING: ASCENTA HEALTH, Omega Fish Oil;
MYCHELLE DERMACEUTICALS,
Vitamin A Plus Serum

Published in WholeFoods Magazine, January 2011