Company Description
Mushroom Wisdom Inc. is a pioneer in bringing the ancient Eastern wisdom of medicinal mushrooms to the West while exploring and updating them with “modern” scientific and often original groundbreaking findings. The company’s mission statement is to continue this research and to further investigate new frontiers for their medicinal applications while sharing this healing information with all.

Recognizing the power of knowledge, MW also places a great emphasis in the education of the retailer and consumer, all staff members at Mushroom Wisdom Products, Inc. are well trained to provide you effective customer service. MW also has technical staff available for product inquiries from retailers and consumers. The company exhibits at national tradeshows and sponsors educational seminars to keep retailers updated on its ongoing research of medicinal mushrooms.

Key Market Areas
1. Medicinal mushrooms: Researched mushroom and patented proprietary mushroom extract products from the company that specializes ONLY in this category.
2. Immune support: Offering the original and most well-researched Maitake D-Fraction in several liquid strengths and sizes.
3. Insulin and blood sugar related balance: Offering the clinically tested SX-Fraction, a natural approach to maintain healthy blood sugar and insulin levels.
4. Anti-Aging: Offering time tested and highly researched extracts of Super Reishi and Super Cordyceps
5. Brain health and brain longevity: Offering the Lion’s Mane mushroom and more concentrated standardized Amyloban 3399
6. Adaptogens and tonics: Offering a full range of medicinal mushrooms that have long been recognized for their general health supporting and balancing actions.

Major Products
Mushroom Wisdom is best known for its time-tested, clinically and laboratory researched immune enhancing liquid extract, Maitake D-Fraction® Pro 4x, also available in a convenient, easy-to-swallow tablet form. Maitake D-Fraction Pro 4x liquid and tablets are four times more concentrated than the standard strength Maitake D-Fraction® liquid and capsules, offering retailers specific products to address the proper level of immune defense customers are seeking: therapeutic or daily maintenance. Further exploring the Maitake mushroom, the company discovered the standardized extract and clinically tested SX-Fraction®. This patented glycoprotein has been well researched at prominent institutions for its ability to promote healthy blood sugar levels as well and healthy insulin levels. Both products are distributed in the retail market and used by healthcare practitioners worldwide.

Mushroom Wisdom Inc. is also proud of its potent and unique Super Mushroom line, which consists of nine different mushroom supplements (each uniquely include D-Fraction for added immune activity). Super Reishi, Super Cordyceps, Super Shiitake, Super Agaricus, Super Coriolus, Super Tremella and Super Lion’s Mane that have now been joined by the new additions of Super Chaga and Super Meshima.

Expo East 2008 was the premier for the promising Amyloban® 3399 from Lion’s Mane, which is a more potent form of our standard strength Super Lion’s Mane product. Research over the years on Lion’s Mane (Hericium erinaceus) has resulted in an innovative standardized extract containing active substances that have demonstrated the ability to help promote cognitive function. Two compounds, hericenones and amyloban®, have been shown to effectively stimulate the production of Nerve Growth Factor (NGF) in the brain. Based on these discoveries, Mushroom Wisdom Inc. has successfully developed a standardized extract from Lion’s Mane that contains both of the above active substances to counteract the damage that can build up in the brain. These hericenones and amyloban are now available in high concentrations in the new Amyloban 3399.

Mushroom Wisdom also produces a topical application using the water loving Tremella mushroom polysaccharides, Aquamella®, which includes Pearl powder, two powerful peptides, and alpha lipoic acid. It is a light, very hydrating face cream with antioxidant and anti-inflammatory benefits with a hint of kiwi scent.

What’s New?
The newest addition to the Mushroom Wisdom family is the Health-Mate™ line of formulas featuring the patented Maitake SX-Fraction®. The Health∙Mate™ line is composed of eight targeted formulas: Breast∙Mate®, Prost∙Mate®, Heart∙Mate™, Joint∙Mate™, Calorie∙Mate™, Vision∙Mate™, Skin∙Mate™ and Brain∙Mate™.  All formulas combine a uniquely targeted medicinal mushroom ingredient (such as Cordyceps for cardio health) with a proven Western ingredient for that support area (like CoQ10 for heart health). The Health∙Mate formulas are fortified with SX-Fraction, a patented glycation-fighter, to further enhance the anti-aging effect of the product.

Also new, Mushroom Wisdom, Inc. has upgraded and reformulated its Mushroom Emperors™ product to provide optimal health & vitality. The formula now includes proprietary extracts such as immune-supporting Maitake D-fraction®, sugar- and insulin-supporting SX-Fraction® and the promising brain-supporting Amycenone™. These established extracts are combined with 11 well-known medicinal mushrooms in this upgraded Mushroom Emperors product.

Last, all product labels have been updated with the company’s new name (Mushroom Wisdom Inc.) and a new design representative of the well-researched mushroom products you expect from this global leader.

Published in WholeFoods Magazine, November 2011