Vernon, British Columbia, Canada—True Leaf Brands Inc. has signed its first cannabidiol supply agreement with Atalo Holdings for the supply of farm-fresh CBD oil to support True Leaf’s line of CBD products for pets,according to a press release.The products will be unveiled at SuperZoo 2019, to be held August 20-22, 2019, in Las Vegas, NV.

The agreement ensures access to a steady supply of full spectrum hemp-derived CBD oil, the release says. The product will be regulatory compliant and non-psychoactive, with less than 0.3% THC.

The product line, according to the release, will provide calming support for over-anxious or stressed pets, and support for dogs with hip or joint problems.

Darcy Bomford, founder and CEO of True Leaf, said in the release: “We’re debuting a best-to-market CBD line with veterinarian formulated proprietary blends that are tested from seed to shelf. Pet parents will know they are getting the safest, most effective CBD product on the market With Atalo’s supply of top-quality CBD we are confident that we can meet the growing market demand and continue to be the cannabis-for-pets brand that retailers and pet parents trust.”

William Hillard, CEO of Atalo, was equally excited about the partnership: “As one of the largest permitted hemp growers in the U.S., we are well suited to supply True Leaf with the highest quality CBD to meet the huge demand for CBD products for pets. Like True Leaf, we are committed to product excellence based on years of research and development and adhering to stringent quality standards. Many of us on the Atalo team are pet parents ourselves and we are proud to supply a CBD product that will help improve the quality of life for pets.”