A press release on the topic suggests that the increase will be due to various government initiatives for the betterment of women’s health during pregnancy, along with growing awareness regarding nutrient deficiencies and how they can affect both mother and baby.
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Asia Pacific is expected to emerge as a major market, owing to the dire state of maternal care in countries including India and China.The press release suggests that, while the market is a highly competitive one, new players are entering the market and adopting strategies including mergers, partnerships, and innovation in order to get a place in the developing global market.
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