• The Impact of COVID on Immune Product Sales – This session will explore the purchasing power and behavior of customers in the immune health supplements market, both before and during the pandemic, and discuss opportunities and threats faced by companies in the global immune health supplements space.
• Global Supply Chain Management Factors Impacting U.S. Supply – This session will address global supply chain management matters on a country-by-country basis, with panelists exploring issues pertinent to India, Europe, and China. This deep-dive dialogue will discuss solutions to struggles affecting the global supply chain and its impact on the U.S.

• The Lawful Labeling and Marketing of Claims for Immune Support – Dozens of warning letters have been issued in recent months. This presentation will help attendees understand effective methods for substantiating immune support claims to minimize enforcement and litigation risks.
• Claims Substantiation for Immune Health – Panelists will identify ways to ensure marketing claims for herbal immune support products are substantiated, truthful and not misleading. Industry experts will review several methods they’ve used to ensure their dietary supplement product claims are well substantiated.

• Types of Evidence to Substantiate Claims – The Federal Food, Drug, and Cosmetic Act requires that a supplement manufacturer making a nutritional deficiency, structure/function, or general well-being claim have competent and reliable substantiation that the claim is truthful and not misleading. Competent and reliable scientific evidence is derived primarily from human studies, which can be divided into two types: intervention studies and observational studies. Additional types of information are considered background information, but standing alone may not be adequate to substantiate a claim. This session will provide an overview of the types of evidence used to successfully substantiate immune health claims.
• Case Studies on Ashwagandha and Mushrooms – This session will present case studies on the popular immune support products Ashwagandha and mushrooms, and will identify adulteration concerns, define quality control, and explore the findings.
• Traditional Disciplines –This session will be an engaging conversation on how various traditional disciplines share their wisdom for cultivating immune health. Traditional disciplines to be explored include Ayurveda, Traditional Chinese Medicine, North American Indigenous, and Urban Black Herbalists, examining each discipline’s philosophy of the immune system and its role in producing a healthy mind, body, and spirit.

Related: 4 Takeaways from AHPA’s 9th Botanical Congress O&N to Host Fundraiser for HBCUs at SupplySide West State of the Botanical Supply Chain: 2021