Rockville, MD—According to the Private Label Food and Beverage in the U.S. report by market research publisher Packaged Facts, private-label food and beverage sales totaled $87 billion in 2009, to account for 17% of total food and beverage retail sales in the united States. Dollar sales rose 6% over the 2008 level of $82 billion, driven primarily by a 7% increase in the food market.

Interestingly, the report found that traditional supermarkets and grocery stores are losing market share to alternative stores and specialty food stores such as Whole Foods and Trader Joe’s, which grew at a compound annual growth rate of 14% during the 2005–2009 period.

Published in WholeFoods Magazine, September 2010