Elmwood Park, NJ—Dr. Praeger’s Sensible Foods has launched its first ad spot. The "Powered by Praeger’s" campaign features Hero Vegetables fighting off nutritionally inferior foods and celebrates the power of plants and the key role they play in our health, the company announced.

The 25-year-old manufacturer offers a line of vegetable-focused frozen foods including California Veggie Burger, Kids Littles, Perfect Burger, Oaties Oatmeal Dippin’ Sticks, Fish Taco Bites, Veggie Cakes and Breakfast Bowls. The brand offerings are vegan, vegetarian, gluten free, soy free, Kosher, and non-GMO.

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