"With the acquisition of the PECKISH brand, Egg Innovations continues its leadership in the premium ethical egg case," said John Brunnquell, President and CEO of Egg Innovations. "We are very excited to establish a relationship with Jon Sebastiani and Sonoma Brands, who has a career track record in brand development."
Sonoma Brands will continue to be involved in supporting the brand's expansion, while also partnering with Egg Innovations in growing the Blue Sky Family Farms brand and supporting its retail expansion, the press release states.
"We're thrilled to partner with Egg Innovations as it allows PECKISH to harness Sonoma Brands' expertise in brand building and innovation, while leveraging Egg Innovations' market leadership in ethical farming practices and competitive advantage through vertical integration," said Jon Sebastiani, founder of PECKISH.
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