GIG’s campaign will highlight the challenges faced by one in 100 people worldwide who live with celiac. Each week, GIG will focus different aspects if this disease, ranging from medical information to insights for friends and families. The campaign includes a live, virtual educational event, tips, and other insights shared on GIG’s blog and social channels. Also included: A fundraiser, to provide those in need access to discounted gluten-free foods.
Related: GIG Recaps 2020, Looks to the Future Trade Show Remix ECRM’S Center Store Program: 8 Trends to Watch
“We look forward to actively engaging with the gluten-free community as well as the public at large during Celiac Awareness Month,” said Cynthia Kupper, CEO of GIG, in a press release. “We will be sharing a powerful educational campaign that offers vital support and resources to help navigate this challenging illness at various ages and stages of life.”