“ParmCrisps and Thinsters are optimally positioned to benefit from consumer preferences for clean-label and high-protein snacks,” said Mark Schiller, President and Chief Executive Officer of Hain. “Both brands have created loyal followings by being true to their unique value propositions. We are excited to welcome them to the Hain family and support the brands’ next chapter as part of our growing snacking platform.”
ParmCrisps offers high-protein, low-carb cheese crisps and snack mixes. Thinsters are thin, crispy cookies. Both brands are available in a variety of flavors.
“We have been proud to sponsor ParmCrisps and Thinsters to execute on a vision of scaling a better-for-you snack platform to meet the demands of today’s health conscious, informed consumers,” said José E. Feliciano, Co-Founder and Managing Partner, and Arta Tabaee, Managing Director, of Clearlake Capital Group. “Given our previous experience with Hain Celestial, who acquired our former portfolio company World Gourmet / Sensible Portions in 2010, we believe ParmCrisps and Thinsters have found a perfect home, and we look forward to the brands’ continued success under Hain.”
Related: Hain Reports Better-Than-Expected Q1 2022 Results Ardent Mills Acquires Gluten-Free Milling Company Hain Celestial Completes Sale of Soy Brands
The brands are manufactured and produced by That’s How We Roll, which also manufactures PartyTizer’s Dippin Chips.“We are absolutely thrilled to be joining the Hain family,” said Sammy Kestenbaum, CEO of That’s How We Roll. “We believe the wealth of experience and resources of the team at Hain will allow us to reach even more consumers with our simple and delicious, better-for-you snacks.”
