In the 2021 Sweets and Snacks' Most Innovative New Products, the company received first place finishes under the Sweet Snack and Gourmet/Premium Candy categories. This is the second year in a row the company has won these two categories.
As part of the the Penguin 2021 Awards, Trü Frü received a gold and platinum award for Overall Marketing Campaign Manager and Social Media Campaign for the National Frozen & Refrigerated Foods Association, respectively.
At EXPO West 2021, the company was a NEXTY Finalist.
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Trü Frü specializes in frozen chocolate covered fruits. The product line includes hyper-chilled and hyper-dried options. The hyper-dried treats come in banana, mango, coconut, raspberry, and strawberry. The hyper-chilled varieties include raspberry, strawberry, piña colada, cherry, blueberry, and banana. The company offers milk and dark chocolate varieties, with most also available with a white chocolate coating.
