RightRice is a shelf-stable product composed of 90% vegetables, including lentils, chickpeas, green peas, and rice, offering 10g of complete protein and 5g fiber per serving. The product is available in a range of flavors, including the 100% plant-based RightRice Risotto.
“The RightRice brand and products add another high potential line of breakthrough innovation to Planting Hope’s growing portfolio of plant-based, planet-friendly, highly-nutritious brands,” said Julia Stamberger, CEO and Co-founder of Planting Hope. “RightRice products are truly a differentiated grain alternative, balancing great flavor and compelling nutritional benefits in the form of rice, a grain that is familiar to billions of people on the planet. We believe the RightRice products present meaningful innovation with strong growth potential globally.”
Several members of the RightRice team are expected to remain with the company, including RightRice’s Founder and CEO, Keith Belling.
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“We are excited to have several members of RightRice’s talented and innovative team joining the Company, along with the ongoing advisory support of Keith Belling, a serial entrepreneur in the better-for-you space whose brands we have long admired,” shared Stamberger.Belling commented in the press release: “I am very proud of what we created at RightRice and would like to thank everyone involved in developing the RightRice brand and product lines. We recognized the compelling synergies to be gained by combining our plant-based products with a company like Planting Hope that shares our commitment to category-leading innovation. We believe the Planting Hope team has the capabilities and vision to be a great steward for our brand and take RightRice to the next level.”
