Company Description
Erba Vita was founded in 1982 by Dr. Carlo Bollini and today the company is still owned and operated by the Bollini family.

Erba Vita is a leader in Italy in phytotherapy. Positioned among the top dietary supplements companies in Europe, Erba Vita is constantly investing in research and development, bringing the highest quality and most efficacious formulas to millions of people. Quality, efficacy and safety are the hallmarks of the brand. Production follows the strictest manufacturing guidelines. Erba Vita collaborates with the most prestigious Italian universities for clinical tests and studies. In particular, the company has formed a relationship with the University of Siena, which carries out tests on numerous of its products.

After capturing the European market, Erba Vita is now entering the U.S. market with a focus on products made in Italy. All products introduced to the U.S. market were created, developed and produced in Italy. The company approaches this market by guaranteeing the highest quality natural products that are manufactured under the most stringent regulations. Careful attention is placed on using only the best raw materials and always NO-GMOs.

The products Erba Vita introduced in the U.S. market are all proprietary formulations and cover a wide range of health from women’s health to children’s health. While these products are new to the United States, they have all been tested and used for years by people in over 30 countries. All products comply with U.S. regulations and Erba Vita is committed to bringing the most effective and safest supplements to the U.S. market.

The company’s core values are: respect for nature, respect for people, product and service quality and innovation.

Key Market Areas

• Women’s Health: includes menstrual, menopause, nail care, complete leg line
• Children’s Health: Lax Kids, Gassy Kids, Immun Kids, Throaty Kids and Quiet Kids
• Weight Management: whole system includes detox with active caps, capsules, liquid sticks for maintaining and appetite control spray
• Digestive Health: complete line includes Digest, Acid, Breath, Gastro & Clean LAx
• Immune System Health: Immun Act (with clinical studies), Clear Reaction
• Relax: Sleep, Happy Mood, No Stress
• Propolis: made using a patented extraction process that creates a proprietary form of propolis, which includes sprays and syrups for adults and children

Major Products/Service Offerings

• Propolis ESVP is not a typical propolis; it is more evolved and innovative. It has been tested by the University of Siena and found to be highly effective for immune system health and the oral cavity. It is water soluble, making it highly and quickly absorbed by the body. The product is chemically heterogeneous of completely natural origin obtained by a special extraction process that makes it bioavailable and biocompatible with the human organism. The adult syrup is a blend that not only contains the special Erba Vita propolis, but also vitamin C from Dog rose, Echinacea, Meadowsweet, Peppermint and Eucalyptus. The spray is a quick and efficient delivery system for adults and children. The children’s Propolis products are pleasant tasting, easy to administer and alcohol free.

• 4 Slim Trainer Feel Full Spray is a truly innovative product. The convenient spray size is handy and efficient. This product controls appetite created especially for those wanting a mid-morning or mid-afternoon snack. It is a complete formulation with rhodiola, garcinia and a group of amino acids. Used in conjunction with the other 4 Slim Trainer products, this is a complete weight management system.

What’s New?
All Erba Vita products are new to the U.S. market. The packaging is new and fresh. The formulations are very complete and have been carefully studied to maintain optimal health. The extracts used by Erba Vita are dry extracts that give a higher concentration of the herb.

Published in WholeFoods Magazine, November 2012