"Our Institute team members will now further complement RAI’s capabilities with additional Strategic Consulting Services, Proprietary Custom Methodologies, Syndicated Databases, and much more," Maryellen Molyneaux, NMI Managing Partner, said in the release.
NMI will continue to operate independently, added Steve French, NMI Managing Partner, who noted that the merger will expand NMI's toolkit including Web Panel, Quantitative Fielding, Qualitative Facilities, and Sensory/QA lab testing, among other services. "These additional client solutions will add tremendous value to the Institute’s syndicated databases that include over 1 million consumer interviews in over 30 countries, trended for the past 20+ years," French said. "RAI capabilities will also add unique synergies to the Institute’s custom qualitative and quantitative consumer and B2B research. We at the Institute are truly excited about future opportunities to serve our clients."
Robert Porter, RAI CEO, added that RAI and NMI have been collaborative partners for a few years. "We have always shared a consistent vision for the Health and Sustainability consumer, and have dozens of high growth clients in common. So this Merger announcement is a natural evolution of that strong alignment. By bringing together innovative leaders in Market Research and Consumer Insights & Solutions, we are better positioned than ever to help B2B and CPG marketers acquire, grow and retain customers."
