The report notes that, while recent research attests to the nutritional value of eggshell membrane, the rise of veganism and vegetarianism is likely to curtail its growth.
Other factors shaping the market include:
- Organic vs. conventional: Currently, conventional is at a lower price point, but demand for organic is growing.
- With natural ingredients entering the cosmetics and personal care industry, eggshell membrane and its derivatives is expected to see a boost.
- Functional foods/food fortification is a trend that’s taking off, and eggshell membrane powder will shine as an efficient, effective ingredient.
The report can be purchasedhere.
Related:Retailer Toolkit: NEM® 3X Joint Defense. Sponsored by Statum Nutrition, this Retailer Toolkit is a comprehensive guide to help you educate you customers about the benefits of NEM® Eggshell Membrane and the brands that utilize it in their products.