VivaPro will explore, research, and co-develop products in probiotic-related market segments adjacent to existing core business areas of the two companies. VivaPro will leverage a dedicated team of best-in-class R&D professionals.
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Albert Dahbour, EVP of Viva 5, said in the release: “With this strategic joint venture, we bring together the distinct capabilities of Probi and Viva 5 in order to meet the increased consumer interest and demand for consumer friendly applications in areas such as functional food, beverages, and pet health.”The release says that the joint venture will address “new and attractive market niches,” broadening the market reach for both Viva 5 and Probi.
