Dear Editor,
It was great fun to read Heather Wainer’s article about her adventures in South America with Vitamin Angels in the October issue of WholeFoods Magazine. The piece was very touching. Well done.

I really like the voice of WholeFoods Magazine to the industry right now. You are certainly speaking to the hearts and minds of health food retailers, and you have such a good instinct for what is important.

Loren Israelsen
President, United Natural Products Alliance
Salt Lake City, UT  

Editor’s Note: This story and accompanying pictures of Heather’s trip are available here.

Published in WholeFoods Magazine, December 2013