Innova market insights - Articles

10 Trends for 2025 From Innova Market Insights

Quality and Innovation will lead the way in the upcoming year

November 7, 2024

Richard Ortega, Associate Editor, WholeFoods Magazine

The global market insights provider has released its list of top 10 trends to be on the lookout for in the new year.

Making Products Shine: Colors, Flavors, Sweeteners

Discover how the landscape of these product-perfecting ingredients is shifting,

September 26, 2024

Rebecca Viscomi

Natural sweeteners and colors are driving innovation in the food and beverage industry.

Stressed? Tired? Enter Adaptogens

January 25, 2023

Maggie Jaqua, Content Director

The adaptogens market size was valued at more than $10 billion in 2022, and has projected CAGR of more than 6.5%, reports Gene Bruno, Vice President of Scientific and Regulatory Affairs, NutraScience Labs. By 2032, the value is projected to climb to $19 billion. What's driving the growth? A number...

Innova's Top 10 Consumer Trends 2023

October 19, 2022

WholeFoods Magazine Staff

Arnhem, Netherlands—Innova released its Top Ten Consumer Trends report for 2023. The top-ranking consumer trend was value, according to the Market Insights report. This trend comes as consumers adjust to financial hardship and turmoil. Currently, consumers are exploring money-saving strategies, such as selecting more affordable products and cooking at home.

Survey: Health of the Planet is a Top Global Concern

July 15, 2022

WholeFoods Magazine Staff

Arnhem, Netherlands—The health of the planet is now a top global concern, surpassing human health. That's according to Innova's Lifestyle & Attitude Survey. The number one trend from the survey was joint responsibility: Consumers believe trust and transparency are important in product creation. In the category of food habits, reducing...

Innova Spotlights Top 10 Trends for 2022

October 18, 2021

WholeFoods Magazine Staff

Arnhem, Netherlands—What ranks as the #1 concern for consumers? According to Innova Market Insights Top Ten Trends for 2022, health of the planet has overtaken personal health as the top priority and the biggest driver of consumer behavior in the year ahead. Innova explained in a press release: Consumers tell...

Consumer Research Points to Immune-Boosting Functional Food Opportunities

July 12, 2021

WholeFoods Magazine Staff

Immune health concerns are set to continue as a major priority, according to consumer research from Innova Market Insights. The research indicates that one in four people globally has become more concerned about immune health since before the pandemic, a concern which was strongest among Millennials and younger Gen X,...

Now Trending: Indulgent Flavors at Breakfast

May 21, 2021

WholeFoods Magazine Staff

Arnhem, Netherlands—Cake for breakfast? According to Innova Market Insights' Flavors by Occasion report, consumers are seeking indulgent flavors—and those treat-inspired are seeing the strongest growth in foods commonly eaten at breakfast, such as cereals, bread, and dairy. What's trending, specifically? The flavor currently leading in cereal products (breakfast cereals and cereal...

Plant-Based Demand is Up—and So Are Product Claims

April 1, 2021

WholeFoods Magazine Staff

Arnhem, Netherlands—Innova Market Insights' 2020 Consumer Survey showed that consumers are prioritizing health, variety, sustainability and taste—leading them to consider plant-based foods. This year, the market researcher expects consumers to demand new products and extra sophistication under the plant-based umbrella. Manufacturers have gotten the message. The use of plant-based claims...

3 Tricks to Delivering Healthy Indulgent Foods

February 26, 2021

WholeFoods Magazine Staff

Netherlands—While everyone loves sweets, Innova Market Insights notes in a press release that the consumer drive towards wellness has entered the confectionary, bakery, ice cream, and desserts categories, leading to new challenges for manufacturers trying to meet these conflicting demands. There are, however, a few tricks to success in this...