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Nancy Trent

Nancy Trent
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Nancy Trent is a writer and speaker, a lifelong health advocate, a globe-trotting trend watcher and the founder and president of Trent & Company, a New York-based marketing communications firm with an office in Los Angeles. Trent & Company, which launched many fitness brands, grew out of Nancy’s personal commitment to helping people live longer and healthier lives. A former journalist for New York magazine, Nancy has written seven books on healthy lifestyles, serves on the editorial boards of several magazines and travels around the world speaking at conferences and trade shows on trends in the marketplace. She is a recognized expert in PR with more than 30 years of experience creating and managing highly successful campaigns. Nancy can be reached at (212) 966-0024 or through e-mail at nancy@trentandcompany.com. You may also visit www.trentandcompany.com.

Can COVID Make Us More Sustainable?

Sustainability found its spotlight in the first few months of the pandemic, erupting in some much-needed support, research, and enthusiasm. As lockdown ensued and...

Luxury Redefined in the Age of COVID

As we try to peak our heads out of COVID, we are thinking about many things in new ways, especially luxuries. We coined the term...
Man having a conference call with his business team online, telecommuting, remote work and business communications concept

The Trade Show Dilemma 

There are many industries that continue to be impacted by COVID-19; some will be changed or possibly eliminated for good. B2B trade events, conferences...
Vector illustration in flat simple style with characters - influencer marketing concept - blogger promotion services and goods for his followers online

When Bad Celebrities Happen to Good Brands

Having a high-profile celebrity love and use your brand is a PR blessing…until that endorser gets wrapped up in a scandal. It’s happened to anyone...
Customer review rating. People give review rating and feedback. Flat vector illustration. Customer choice. Know your client concept. Rank rating stars feedback. Business satisfaction support

Getting Back to a New Normal

COVID-19 came and hasn’t yet left. As a society, we initially dealt with the shock, we learned to adapt and we continue to power through. Now...
Close-up of sportswoman putting on sneakers.

Living the Outdoor Life, Even From Inside

Shortly after Outdoor Retailer Winter, the largest B2B trade event serving the outdoor industry, we were all told to stay inside and quarantine from...

A Conversation About How Retailers and Manufacturers Communicate

I had the privilege of being the featured speaker at a recent ECRM conference, a prestigious “speed dating” event for major retailers and manufacturers....
Global network connection concept. Big data visualization. Social network communication in the global computer networks. Internet technology. Business. Science. Vector illustration.

10 Tips for Adapting Your Business in a Pandemic 

Working through the Coronavirus Pandemic may seem like an impossible mission for some; however, others are thriving.   This unprecedented time is an opportunity for leaders...

Produce Psychology

People are becoming more aware of the benefits of eating fresh. Some have an insatiable interest in healthy eating while others want to consume...

How We Eat Impacts How We Live

The mission of the Academy of Nutrition and Dietetics is to improve global well-being through food and nutrition, an effort that centers around the...