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Nancy Trent

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Nancy Trent is a writer and speaker, a lifelong health advocate, a globe-trotting trend watcher and the founder and president of Trent & Company, a New York-based marketing communications firm with an office in Los Angeles. Trent & Company, which launched many fitness brands, grew out of Nancy’s personal commitment to helping people live longer and healthier lives. A former journalist for New York magazine, Nancy has written seven books on healthy lifestyles, serves on the editorial boards of several magazines and travels around the world speaking at conferences and trade shows on trends in the marketplace. She is a recognized expert in PR with more than 30 years of experience creating and managing highly successful campaigns. Nancy can be reached at (212) 966-0024 or through e-mail at nancy@trentandcompany.com. You may also visit www.trentandcompany.com.

ECRM Deli, Bakery & More: 9 Trends to Watch

As the world slowly gets back to normal, so do our food shelves. ECRM hosted a Frozen Foods; Store Brand; and Deli, Dairy and Bakery...

ECRM’S General Merchandising Programs: Trends to Watch

Sales of household cleaning and paper products have exploded over the last year. ECRM Connect’s General Merchandising programs are doing a major push to...
Variety of spices and herbs on kitchen table.

ECRM’S Center Store Program: 8 Trends to Watch

Earlier this year, companies in the Center Store industry—which included Snacks, Confectionery, Beverages, Dry Grocery including Baking, Canned Foods, Breakfast, Coffee/Tea & Cocoa, Condiments...

ECRM’S Virtual Coffee, Tea, and Cocoa, Winter Program: 8 Trends to...

Earlier this year, ECRM hosted their virtual Coffee, Tea and Cocoa, Winter Program, providing the best way to ensure quality face-to-face time throughout the...

ECRM’s Snack, Winter Program: 10 Trends to Watch

Earlier this year at ECRM’s Snack, Winter Program, companies in the snack industry including met and presented new items to buyers from across all retail channels. We met...

Outdoor Retailer Update: 8 Trends to Watch

This year, the iconic Outdoor Retailer show was held virtually for the second time from, January 20-23, 2021. After living through this pandemic for...
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Consumer Electronics Show Update: 7 Trends to Watch

At the 2021 Virtual CES (Consumer Electronics Show), we met so many amazing and innovative brands that are making it easy for consumers to...
Food with high fiber content for a healthy diet with fruit, vegetables, whole wheat bread, pasta, nuts, legumes, grains and cereals. High in antioxidants, anthocyanins, vitamins and omega 3 fatty acid. Rustic background top view.

Specialty Food Update: 12 Trends to Watch

The Specialty Food Association met this January for their bi-annual meeting, and while it looked different than normal, it was still great. Following the...

Architecture of Desire

To be successful today, you must be the architect of desire. It’s not enough to be the engineer of desire. You need to be...
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Finding Your Brand’s Wellness Factor

Now more than ever, health has become a booming and primary source of consumer interest. Wellness is determined on an individual basis, and your...