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Nancy Trent

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Nancy Trent is a writer and speaker, a lifelong health advocate, a globe-trotting trend watcher and the founder and president of Trent & Company, a New York-based marketing communications firm with an office in Los Angeles. Trent & Company, which launched many fitness brands, grew out of Nancy’s personal commitment to helping people live longer and healthier lives. A former journalist for New York magazine, Nancy has written seven books on healthy lifestyles, serves on the editorial boards of several magazines and travels around the world speaking at conferences and trade shows on trends in the marketplace. She is a recognized expert in PR with more than 30 years of experience creating and managing highly successful campaigns. Nancy can be reached at (212) 966-0024 or through e-mail at nancy@trentandcompany.com. You may also visit www.trentandcompany.com.

Juicing: It’s Not a Trend, It’s a Lifestyle

Almost 30 years ago, Matthew Kenney, celebrity chef, entrepreneur, author and educator, brought juice from the cup to the plate, coming up with creative...

Expo East 2021: 14 Trends to Watch

After two years, industry members finally gathered in person for Natural Products Expo East 2021. This expo consisted of dreamers and doers; people who...

ECRM Top Beauty Trends of the Year (Part 2)

This year ECRM hosted their skin care, bath, cosmetics, and natural beauty program online. We explored new trends with the brands that are revolutionizing...

ECRM Top Beauty Trends of the Year (Part 1)

This year ECRM hosted their virtual skin care, bath, cosmetics, and natural beauty program. We explored new trends with the brands that are revolutionizing...

ECRM Trends to Watch: Suncare, Personal Care, Grooming, Oral & Travel/Trial...

The ECRM Suncare, Personal Care, Grooming, Oral & Travel/Trial Program was held as a virtual event and introduced great brands with products that highlight...

ECRM Deli, Bakery & More: 9 Trends to Watch

As the world slowly gets back to normal, so do our food shelves. ECRM hosted a Frozen Foods; Store Brand; and Deli, Dairy and Bakery...

ECRM’S General Merchandising Programs: Trends to Watch

Sales of household cleaning and paper products have exploded over the last year. ECRM Connect’s General Merchandising programs are doing a major push to...
Variety of spices and herbs on kitchen table.

ECRM’S Center Store Program: 8 Trends to Watch

Earlier this year, companies in the Center Store industry—which included Snacks, Confectionery, Beverages, Dry Grocery including Baking, Canned Foods, Breakfast, Coffee/Tea & Cocoa, Condiments...

ECRM’S Virtual Coffee, Tea, and Cocoa, Winter Program: 8 Trends to...

Earlier this year, ECRM hosted their virtual Coffee, Tea and Cocoa, Winter Program, providing the best way to ensure quality face-to-face time throughout the...

ECRM’s Snack, Winter Program: 10 Trends to Watch

Earlier this year at ECRM’s Snack, Winter Program, companies in the snack industry including met and presented new items to buyers from across all retail channels. We met...