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Nancy Trent

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Nancy Trent is a writer and speaker, a lifelong health advocate, a globe-trotting trend watcher and the founder and president of Trent & Company, a New York-based marketing communications firm with an office in Los Angeles. Trent & Company, which launched many fitness brands, grew out of Nancy’s personal commitment to helping people live longer and healthier lives. A former journalist for New York magazine, Nancy has written seven books on healthy lifestyles, serves on the editorial boards of several magazines and travels around the world speaking at conferences and trade shows on trends in the marketplace. She is a recognized expert in PR with more than 30 years of experience creating and managing highly successful campaigns. Nancy can be reached at (212) 966-0024 or through e-mail at nancy@trentandcompany.com. You may also visit www.trentandcompany.com.
baby baby formula natural clean

Innovating Baby Formula

It figures that the weekend after Roe vs. Wade was reversed and the weekend before my son was sworn into the Bar (and it’s...
grocery natural organic plant-based

Trends to Watch: ECRM 2022 Deli, Dairy, Bakery, Frozen Foods and...

It was wonderful to see the trends emerging from the ECRM programs for Deli, Dairy, Bakery, Frozen Foods, and Private Label. Ethnic flavors and...
outdoor adventure

Trends to Watch: Outdoor Retailers

As we prepare for Outdoor Retailer’s upcoming Summer Show in June, we wanted to look back at this past seasons Winter Snow Show. We...
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Trends to Watch: Winter Fancy Food Show

As the Summer Fancy Food Show in New York City is here, we are inspired to take a look back at the Winter Show...

Trends to Watch: ECRM Convenience Program

It was fun to see the trends during ECRM’s Convenience program, held virtually earlier this year. Snacks, beverages, frozen, dairy, hand sanitizers, cannabidiol (CBD),...
Vegan, creulty-free natural products are trending.

Natural Products Innovation: 5 Trends to Watch from Expo West

After a long two years, Natural Products Expo West 2022 was finally back in person and better than ever. The show was full of exciting, better-for-you brands...
Laptop and glowing light bulb. Self learning or education knowledge and business studying concept. Idea of learning online or e-learning from home.

High-Tech Health Trends (and more!) to Watch from CES

The much-anticipated Consumer Electronic Show occurred in Las Vegas, NV, at the beginning of the year. Although it looked different than years prior, it...

7 Trends to Watch for a Clean, Healthy, Sustainable Home

With everyone at home more often over the past two years during the COVID-19 pandemic, we noticed a major uplift in consumer home and...

Chef Adonis Witt on 5 Plant-Based Trends, the Benefits of Chia...

When it comes to plant-based trends, Adonis Witt is in-the-know. A classically trained chef with 20 years of experience, Witt has worked with a wide...

ECRM Trends to Watch: Baking & Breakfast, Condiments, Sauces and Spreads

It was great to see new trends during the virtual event of ECRM Baking & Breakfast, Condiments, Sauces and Spreads Winter Program in February...