Expo East 2021: 14 Trends to Watch

    ...and the trailblazing brands delivering the goodness!

    After two years, industry members finally gathered in person for Natural Products Expo East 2021. This expo consisted of dreamers and doers; people who are revolutionizing the health and wellness industry. The core of every company is a team coming up with creative ideas, pioneering trends, and pushing the boundaries. These leaders put thought into what consumers need for a healthy and improved lifestyle, whether that’s a sports drink, coffee, dessert, snack, or meal. Not only are they developing new products, but they are also developing new manufacturing methods to help their communities and the planet. Some are pioneers in agriculture with technological and sustainable farming. Harnessing new practices in order to use less water, less land, and less supply chain power. Others are working with their community to make sure staff are cared for financially and ethically. The shared vision of these brands is creating a society where everyone is growing, learning, and building. Just a few of the trends spotted at the show:

    Guilt-Free Indulgent Desserts 

    Speka is the original cottage cheese bar that provides lasting energy. There is a cottage cheese center and a delicious coating of chocolate or caramel, plus abalanced combination of carbs, protein, and fats. The three flavors are vanilla, caramel and Greek yogurt.

    Good Pop has mouthwatering frozen popsicles with clean, plant-based, organic and responsibly sourced ingredients. They not only make good pops, but they do good in their community by partnering with non-profits and organizations. They formed the Pledge Good Foundation where they support fair wages for their farmers and aid in disaster relief issues.

    Little Red Kitchen Bake Shop is here to make the day a little bit sweeter. They deliver small-batch cookies, baked with mostly organic and fair trade or non-GMO ingredients for a treat that’s wholesome and delicious. Every batch is baked with love and care that delivers a homemade taste with a quality you expect from your neighborhood bakery.

    GOOD GOOD has a mission to create sugar-free but sweet options for families and individuals who want sweetness in their lives without the sugar. They make keto bars, sweet spreads, and syrup & mixes.

    DEUX makes vegan, non-GMO and gluten free cookie dough. They partner with a naturopathic doctor to determine the most impactful ingredients for each of their products, such as zinc and elderberry for immune support, aloe vera and vitamin C for collagen support, and pea protein and ashwagandha for stress relief.

    Whoa! Dough is  for busy, health-conscious eaters who want to reward themselves with a real cookie dough snack. They’re made with real ingredients and are 100% vegan and gluten free. The six flavors are delicious, and the snack is great for adults and kids.

    Functional Beverages 

    Som Sleep night drink is designed to help you fall asleep fast and sleep better throughout the night. It’s drug-free and non-habit-forming.

    Leilo is a non-alcoholic relaxation with kava and l-theanine. The kava extract is sourced from growers in Vanuatu who have sustainably cultivated the kava root for thousands of years. This company also gives back to their community by partnering with organizations like Fuel Our Heroes, Greater Boston Food Bank, and Connecticut Food Bank.

    Annie’s Ginger Elixirs is a functional artisanal wellness beverage that is hot brewed and made with organic ginger from the rainforest of Peru. This ginger has anti-inflammatory properties. The beverage is also made with hibiscus and super berries that provide antioxidants.

    Moonstone nutrition provides capsules and drink mixes to support kidney health. These products make it easy to get alkali citrate and the benefits of potassium citrate pills while enjoying delicious flavors.

    Asarasi is sparkling tree water extracted from maple trees. When a maple tree is tapped for its sap, the sugar is removed, and left behind is a crisp, pure, plant-sourced water. The company takes this water and adds a light carbonation and delicious organic flavors—without any sugar or sweeteners. The product and process are sustainable, renewable, and organic. The brand has a focus on conserving water and protecting the forests.

    Tiiga is a baobab electrolyte drink mix that provides hydration, and supports immune and gut health. It’s all natural, plant-based, and gluten-free. It consists of a low calorie, low sugar, non-caffeinated, nutrient-dense, and fiber-rich baobab fruit. This superfruit has been used as an energy source for thousands of years in African culture. Tiiga brings this power direct to consumers with an on-the-go drink mix. This brand is also on a mission to improve the education and living conditions of the African communities.

    Humm Kombucha is a probiotic drink that keeps the body in balance with zero sugar. The new varieties like elderberry honey help support the immune system. The products are energetically and financially sustainable as well.

    Tama Tea is craft brewed sparkling green tea with the antioxidants of green juice, the refreshing aspect of sparkling water, and the caffeine content of soda without sweeteners or calories. This brand also gives back to the community by donating a penny from every can sold to Masonboro.org. Their mission is to promote responsible use and preserve the traditions of Masonboro Island.

    OXIGEN Beverages are pH balanced with electrolytes and boosted with oxygen. Oxigen starts with reverse osmosis purification, removing impurities and contaminants. The bottles are made from 100% recycled plastic.

    Cloud Water is a functional beverage that supports physical and mental health needs. The water is all natural and has premium botanical hemp extract. It’s also formulated with vitamin D3 and zine to deliver key immune system support benefits.

    Healthy Mocktails

    There are many reasons people choose not to drink and Grüvi provides an alternative option. This nonalcoholic beer and wine company brings all the flavor of craft beverages on the market. Their mission is to make everyone feel comfortable in a social setting regardless of what’s in your cup.

    Avec means “with” in French and their products are made specifically to be mixed with. This mixer has real juice, low or no sugar, and natural botanicals. This brand works in reducing waste and supply chain miles by using recycled aluminum cans and are made locally in Brooklyn, NY.

    Diabolo Sparkling French Lemonade is a refreshing French sparkling lemonade with naturally sourced ingredients. It is packed with B vitamins, which makes this drink a tastier and healthier alternative to sodas and flavored sparkling waters that can be high in sugar and calories.

    Innovative Caffeine

    Steeped Coffee single-serve coffee bags are filled with 100% hand roasted specialty coffee and are crafted for quality, convenience, and sustainability. Every steeped coffee bag is nitro-sealed for freshness within packaging that’s made using compostable and renewable materials so that every cup is guilt-free and eco-friendly.

    Death Wish Coffee Company says it is the world’s strongest coffee with the highest quality arabica and robusta beans. This is the coffee that naturally brews double the strength of the average cup.

    Perc Coffee has a mission to share good times and amazing coffee. They believe in growing a business rooted in community, authenticity, hard work and curiosity to blaze new trails.

    Pocket Latte is a coffee bar from real coffee that’s all natural, vegan, non-GMO, and kosher. Their mission is to #wakeup the world with natural energy instead of synthetic energy.

    Oaza is a strong, Colombian cold brew infused with electrolytes. Their products are vegan, gluten-free and low in acid. Oaza means “oasis,” a place where you are refreshed and reenergized for the journey ahead.

    Plant-Based Power Bites

    Rebellyous Foods provides plant-based chicken for those meatless lovers. Their nuggets, patties, and tenders cook just like breaded chicken. Crunchy on the outside, juicy on the inside and packed with protein. This company also stands in solidarity with the Black Lives Matter Movement, and are committing their efforts to making long-term social change.

    Before the Butcher offers UNCUT protein, plant-based burgers. All of their products are made with concern for the environment, human health, and animal welfare. This is why their meatless creations are gluten-free, cholesterol-free, use less water and less land, so there is less wear and tear on our planet.

    LUHV FOOD is a source for vegan groceries. This brand makes food that people crave and can afford. They want to make veganism stress-free and be a part of the health movement for generations to come.

    Plant Perks offers plant-based cheese spreads and dips. Their cheese has an average of 14% less saturated fat and zero cholesterol because they are made from cashews with medium-chain fatty acids, which are the good fats needed for a healthy body. They are on a mission to save animals and the planet, one vegan cheese at a time.

    Fabalish has frozen falafel and plant-based dips that are vegan, organic, gluten-free, and nut-free. They contain chickpea, aquafaba, and sunflower oil. The ingredients are organically sourced, which reduces the carbon footprint.

    Core Bar tastes so good, you won’t believe it’s keto. These refrigerated, plant-based nutrition bars boost contain fiber and protein.

    Take Two barley milk is a totally delicious non-dairy milk made from upcycled barley. With upcycling, they save resources, conserve  water, and lower greenhouse emissions.

    Simple & Delicious Snacks

    Upland makes dehydrated fruit squares with their futuristic freeze-drying technology. They’ve combined fruits, veggies, and superfoods into immunity-boosting bite-sized healthy snacks. Every bite bursts with amazing flavor combinations and naturally fortifying vitamins & minerals. It’s nature’s freeze-dried candy. They are non-GMO, gluten free, and vegan. These fruit, veggies, seeds and superfoods provide a delicious defense from nature, freeze dried to lock in vital nutrients at their peak.

    Brave Good Kind Tender chicken bites and bars are made with real, nourishing ingredients like antibiotic-free chicken and spices. They are a great source of protein, gluten-free, and contain no MSG or added nitrates. Their vision is to responsibly nourish the world with sustained positive energy.

    Simply 7 Snacks are simple and delicious snack chips made with better-for-you ingredients and mouthwatering flavors. They spotlight seven ways to keep positive feelings going, or as they like to say Feel Good & Thrive: eat mindfully, hydrate, get active, listen to your body, give gratitude, be present, and be you. This company also created Fund Her Farm to support female farmers.

    Nichols Farms A fourth generation farm that provides high-quality, healthy and delicious almonds and pistachios. They are always fresh and roasted to perfection so it’s a difference you can taste. They’ve launched new flavors of pistachios like roasted garlic, unsalted and roasted with sea salt with or without shells. This brand focuses on water conservation, natural composting, renewable energy, and drip irrigation.

    BeBOLD Bars are healthy energy bars made with nutritious nut butters, oats, chocolate chips, chia, Brazil nuts, walnuts, dark maple syrup, and wildflower honey. These are energy bars with plant-protein, which are gluten-free and dairy-free.

    Brazi Bites creates joyful moments through Latin-inspired foods. These scrumptious little bun-like cheese breads and empanadas are made with a family recipe, are naturally gluten-free, and delicious.

    Honey Mamas is a pumpkin spice chocolate treat like no other. It’s a decadent food that inspires wellbeing and is made with only five whole food, nutrient-rich and organic ingredients. Naturally free from refined sugar, soy, eggs, dairy gluten, and grains.

    Split Nutrition on-the-go snacks are 100% plant-based and great for your health.

    Sokusa crips and chewy snacks are made with natural ingredients and fish skins. They also include unique ad different vegetables and fruit.

    RIND is the peel of dried fruit that contains a healthy source of fiber, vitamins and antioxidants. This zero-waste snack is better for you and the environment.

    FitNEED is the healthy and natural protein bar with no sugar and 100% gluten-free. This nutrition protein and vitamin bar is also high in fiber and has low net carbohydrate.

    Immune Support & Total Wellness

    NOW is a natural products manufacturer with a mission to empower healthier lives with their plant defense essential oils and supplements. They also value creating a healthy and safe work environment for their employees. Reducing their carbon footprint by sustainably sourcing their ingredients, and using recyclable packaging.

    RidgeCrest Herbals makes herbal remedies with targeted formulas to improve quality of life. They change the way people think about herbal medicine. Their SinusClear is eclectic, innovative and effective.

    Korean Ginseng Corp.’s Koreselect Immune provides the best, traditionally harvested and most carefully Korean Red Ginseng to support health and well-being. They are the oldest and highly reputable red ginseng manufacturer.

    Penn Herb Co. specializes in herbs and herbal remedies in the form of tea, powder, extracts and capsules. Their Olbas Inhaler and remedies contain essential oils for aromatherapy. This provides benefits to nasal and bronchial areas and soothes muscles and joints.

    For The Biome has pure, potent, and clinically validated ingredients and formulations that focus on healing through the biome. The company says its Gut Lung Therapy product is scientifically proven to increase the benefits of probiotics alone. It nourishes the gut microbiome and promotes biodiversity for optimal gut health. It’s also proven to fortify the immune system and support digestive, respiratory, and emotional health.

    Bio-K+ offers drinkable probiotics for immune function, cognitive function, the digestive system, and relief from restlessness and nervousness. They’re known for a powerful 3-strain formulation that gives an additional boost for specific wellness solutions. Products are vegan, gluten-free, organic, and non-GMO. Their product introduces a new ferment base: fermented oat and pumpkin seeds. This product will help probiotic users get to the next level.

    Haka Life designs supplements that provide the necessary tools needed to fight for a better-quality life. The GLX3 and Glucan 85 Plus relieve inflammation and boost immunity, the company says. GLX3 features green lipped mussel to help with joint pain, muscle recovery and mental clarity. Glucan 85 Plus features Beta-Glucan infused with Vitamin D3, Vitamin C, Echinacea, Elderberry and Zinc support, which the company says supports healthy cholesterol, healthy gut microbiome and seasonal allergies.

    Health Direct Qubeco Immune Primer supplement uses Beta-Glucan to prime and strengthen the innate and adaptive immune system. It also maintains and supports optimal respiratory health, and gut-based immunity, according tot he company.

    Natreve is a fresh, modern way to premium wellness through vegan protein powder and blueberry/pomegranate stick packs. They are vegan, gluten-free, probiotics and non-GMO. This company is also committed to reducing plastic from reaching our oceans and creating economic value and empowerment to impoverished countries through their partnership with Plastic Bank.

    Irwin Naturals CBD supplements provide immuno-shield all season wellness, the company says. Their mission is to heal the world with plant medicine. Their products focus on superior potency, bioavailability, and absorption.

    Kyo-Green extracts, probiotics, and superfood greens provide a host of nutrients and antioxidants designed to boost energy, support digestion and enhance immune function. Simple blends of grasses, sea nutrients, grains, fruits and veggies have no added sugars or flavors.

    Arthur Andrew Syntol AMD supports the digestive system, immune health, heart health, hormones, lungs, sinus and bones & joints, the company says. Syntol is a spore-based probiotic enzyme formula. Probiotic spores can survive harsh digestive acidity and heat intact. This therapeutic daily probiotic formula supports microbiome balance, with a gentle enzymatic yeast cleanse. All of their products are vegetarian-friendly, thoughtfully tested for safety and efficacy, and comprised of non-GMO ingredients.

    Nordic Naturals Vitamin D3+K2 Gummies are an easy pairing with other foundational supplements like omega-3s and probiotics. They ensure that all their products are research supported, expertly formulated, rigorously tested, proven effective, and best of all, great tasting. This brand also supports local and global organizations who are making a positive impact now and for generations to come.

    Quantum Health sources only the highest quality, research-supported ingredients to ensure product effectiveness. They were the first company to develop zinc lozenges and nutrient-based products in drug and grocery stores.

    FX Chocolate is a functional dose of high-quality supplements in handcrafted chocolates. This chocolate is vegan, has zero sugar, is keto-friendly and gluten free. It’s made from biodynamic cacao and contains a variety of vitamins to help you be Zen, focused and thrive.

    Mushrooms & Adaptogens

    Mushroom Wisdom has flourished into a global leader of the development, production and research of mushroom supplements to help people on their healing path. They have 11 different mushrooms, three unique extracts, and even a topical moisturizing skin cream.

    Rowdy Mermaid has sparking tonics kombucha made with reishi mushrooms and other apoptogenic plants to support immunity. It’s brimming with probiotics, phytonutrients, enzymes, and amino acids. This product provides digestive elixirs and calming effects, the company says. This brand also uses sustainable practices by working with small farms and making regenerative products to save on both gas and power.

    Host Defense is powered by Mushroom Mycelium to improve energy & exercise, mind & memory, and longevity. They have supplements, extracts, sprays, syrups, teas and more. Their products also aid in relaxation, immunity, detox and digestion.

    Om Mushroom provide powders capsules and drinks with immune multi boost orange and elderberry. Their products are designed to support immune health, cognitive support, natural energy, and fitness & recovery. Their mushrooms are also made without toxins and are 100% certified organic. Om represent connection, spirituality and the universal possibility for humankind.

    Hemp-Based Helpers

    RE: Botanicals organic hemp aromatherapy–where healthy soil creates healthy plants, healthy people, and a healthy climate. They curate high quality extracts from a full spectrum of plant-based hemp. This brand has a commitment to healthy living, regenerative agriculture to solve climate change, and ethical standards.

    Upstate Elevator Supply Co. provides CBD products as a natural antidote to the woes of modern life. They are proud to be a founding member of a regenerative farm in Charlotte, VT, where they model an ecosystem approach to stewardship and soil restoration. They demonstrate a sustainable path forward for farms to have viability in a post-dairy future.

    Miraflora Naturals CBD Tincture Full Spectrum Hemp Flower Oil is made in Colorado in organic farms without GMOs. They source their CBD from the most nutrient-dense soil in America, which is fertilized by their alpaca herd. Their products can help you experience a greater sense of calm and natural balance.

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    Norm’s Farms is the largest elderberry grower in North America. They offer a variety of Elderberry products that support and maintain a healthy immune system. They contain vitamins, antioxidants, iron and potassium. This company also maintains sustainable agriculture through smart land use.

    Nature’s Answer Sambucus Immune is black elderberry, which addresses a wide variety of ailments and contains antioxidants and vitamin C. Their products also include vitamins and supplements, herbal extracts and personal care products.

    Sambucol black elderberry gummies provide immune support. This berry is full of medicinal properties, antioxidants, and is an herbal remedy.

    New Acai Amazonas is a superfood ingredient supplier with freeze dried fruit powders, evaporated powders, and spray dried fruit powders.

    Whole Berry has organic goji berries that have been used as a medicinal and culinary ingredient for more than 2,000 years. They also have passion fruit that is abundant in vitamin A which is important for the skin, vision, and immune system.

    International Flavors 

    Thors Skyr is a traditional Icelandic skyr produced in the USA with higher protein and less sugar than regular yogurt.

    Botticelli is authentically Italian from the tomatoes to the spices, every ingredient is hand selected in Italy for authentic flavor and premium quality. They have sauces, olive oils, balsamics, pastas and specialty foods.

    Laoban Dumplings  are classic Chinese dumpling with a modern flair in a variety of flavors. This brand creates a quick, casual and fun atmosphere with their dumplings. They can be steamed, boiled or pan-fried.

    Legal Hot Sauce is made from Malagueta peppers, grown and made in Brazil. These peppers have been used for thousands of years for food and medicinal purposes. The hot sauce is made from a special recipe passed down for generations and is now being distributed to the U.S.

    Soul Bee Honey is organic honey matcha, a naturally sweeten Japanese matcha tea with honey powder that creates a whole new experience.

    Esti brings food from Mediterranean history. They have a selection of dips and spreads, dairy-free Greek yogurt, and plant-based meals. The products have zero preservatives, are high in protein, non-GMO, and gluten-free. They us HPP (High Pressure Processing) for the preservation of food. This keeps the nutrition and flavors unaltered and extends their shelf life.

    Farm Focused Fresh Foods

    Happy Egg is an egg company that gives their chickens a hen-friendly home on the rolling hills of the Ozark Woodlands in Arkansas and Missouri. They invest in clean air and calm conditions to make their hens happy. They are partnered with Help One Now to create the first global mission establishing sustainable egg farms in Haiti.

    Fifth Season Fresh grows some of the best and freshest produce you’ve ever tasted with a technology-powered farm and legendary steel mill in Pittsburgh, PA. Their sustainable vertical farms use game-changing robotics to make eating fresh greens possible all year round. These greens are all natural, non-GMO, pesticide free and grow with less water, less land and less stress.

    Serenity is baby food packed with organic veggies, grass-fed meats, and protein. They are also ethically sourced meats, nutrient dense, no sugary fruits and healthy fats. They believe in regenerative agriculture and envision a thriving planet where children are fed, raised, and educated to be healthy, happy, creative human beings.

    Sustainable, Clean Beauty & More

    Inna Organic has a mission to create certified-organic skincare solutions that work for everyone, even those with the most sensitive skin. From their sought-after organic sheet masks to natural moisturizers, shampoos and more, they infuse luxury into the concept of clean beauty. Their products are made from premium botanical extracts and pure essential oils, all cruelty-free.

    AveSeena is skincare harmonizing nature and providing a relaxing sensory experience. Their Micro Algae Immun-B3 is a barrier serum that virtually uplifts, defines, and fortifies the skin. It’s cruelty-free, gluten-free and environmentally friendly. Their packaging is recyclable as well. When you purchase their products, you help support various worthy causes around the world that align with this brand’s values.

    Spinster Sisters transforms natural ingredients into ethical, plant-based skincare. Their cedar sage liquid soap avoids toxic ingredients and is hypoallergenic. They source their materials locally; their products are packaged with biodegradable and recyclable material, and they engage with their community to give back.

    HiBar has sustainable shampoo and conditioner bars that are perfect for mixing, matching, traveling, and generally saving the planet. HiBar was inspired to make plastic-free products that are either compostable or easily recyclable or both. These shampoo and conditioner bars are made with natural ingredients, so no sulfates, parabens, or animal cruelty.

    Olika crafts effective and clean hand sanitizer that brings a bit of delight to your everyday with the bird-like design of this hand sanitizer. The product is refillable and contains aloe to hydrate the skin and pure essential oils for aromatherapy.

    Xlear specializes in Xylitol-based products including oral care and sinus care. Researchers have found that xylitol products support fluoride’s remineralization and strengthening efforts. This company’s goal is to provide simple and cost-effective prevention so people can live healthy and fulfilling lives. They are an industry leader in drug-free sinus care.

    More Caring Feminine Care 

    Lunette Cup is a convenient, ecological, and economical way to live with periods. This company is here to walk users through menstrual cup bliss with their Scandinavian product. They have a 100% clean track record, their products are reusable, and efficient.

    FlexFits alternative period products prioritize comfort, support, an active lifestyle and lend a hand to Mother Nature. They are on a mission to help people with periods thrive. They also  use less energy and emissions to make their products since their production facilities are close to their warehouses. There is also less waste, and the product is ethically sourced.

    Following a successful in-person event, Expo West also plans to return in-person for 2022. Plan to be in Anaheim, California at the convention center March 8-12, 2022, to see all the brands, events and educational sessions.