Super Foods Hit the Supermarket


Super foods are the new normal, with just about everyone incorporating the benefits of the new supermarket staple. Held at the Anaheim Convention Center, March 9-13, 2016 the Natural Products Expo West 2016 showcased the best and most exciting new products in the super food realm.

Downing the Digestives

Probiotics have earned their title as the latest craze on the block, sneaking their way into candy, ice cream, cookies and soda. It’s clear the masses have caught on, that taking care of your gut will take care of your health.

Supporting intestinal flora health and natural defenses, BioK is the preferred brand by celebrities like Cameron Diaz and Gwyneth Paltrow. Addressing inflammatory diseases, allergies, digestive illnesses, side effects from antibiotics, infections, aging and many more health issues, BioK is now a protocol in a growing number of hospitals.

Hydrating from the Source

Fresh, hydrating and reminiscent of a hot, sunny day on a tropical beach, coconut water really hits the spot. Nu Coco takes you back to the islands with beachside fresh, ready-to-drink coconut water, full of pure electrolytes and minerals, straight from the nutshell bottle. Afterwards, you can crack the nut open and enjoy the high-fiber coconut flesh – known for regulating digestion and maintaining that full feeling for longer.

Soothing with Spices

A delicious blend of spices, Chai is known for its healing and soothing properties. If you’re looking for some quality “me” time, sip on an Oregon Chai blend: crafted using the secrets of the Himalayas through a western interpretation to create a rich, creamy, spiced tea. Oregon Chai uses organic and 100% natural ingredients, sourced sustainably, reduces its carbon footprint, and promotes recycling.

Sip and Sizzle Your way to Simmered.

Using natural aids to wind down, there is more out there than a soothing chamomile, or a whiff of lavender. Zenify is stress-relieving drink you can drink throughout the day to keep you energized and focused. Full of vitamins and natural antioxidants, the blend has been clinically shown to increase alpha waves in the brain, elevate serotonin and dopamine levels, and relieve stress.

Ear candling is also known to be a holistic, relaxing massage technique for the ears. Wally’s Naturals uses premium Bees and Paraffin wax, unbleached cotton muslin and a variety of all-natural essential oils.

Buried Treasures

Until we get rid of pesticide use for good, we need to start defending ourselves from them. Going gluten-free and eating an organic, non-GMO diet derived low on the food chain is a start. Restore is a soil extract proven to act as an antidote to pesticides in our water, soil and air.  Drinking this so-called “dirty water” packed with electrons uses redox chemistry to de-stress the tight junction cells that line the gut and leak out nutrients you need and toxins you don’t.

Hidden Nutrients

If you can sneak a few more veggies into your diet, I’d love to know, why wouldn’t you? Hybread feels the same. By merging the traditional craft of bread making, with the nutritional knowledge of today, Hybread is determined to create new products that make you feel as healthy as you do satisfied.

EatPops are the perfect way to get cool, and satisfy that popsicle craving with a dessert that is actually good for you. With flavors created to restore, nourish, detox, glow, cleanse and activate, using all natural fruit and vegetable blends, and delicious, all-natural ingredients like peanut butter, flax and agave.

The Grass is Greener

Naturally leaner, loaded with natural minerals and vitamins and a great source of CLA, grass fed protein is definitely trending and much better for our bodies than grain fed protein.

Kura is a smoothie powder packed with 14g of grass fed New Zealand dairy protein, 26 vitamins and minerals and 4 billion probiotics – and is available in 3 delicious flavors: berry, vanilla and chocolate.

With a range of whey options, as well as plant based, Designer Protein has something for everyone. Gluten-free, Kosher, and rBGH-free, Designer Protein has a huge selection of different proteins in different flavors so you can address all your health needs!

Wild-caught is No Longer Enough

Owned by Alaska natives with roots in Glacier Bay, Dear North offers organic, natural salmon protein snacks sourced straight from the natural wonders of Alaska. The purity of the environment creates foods that are dense in nutrition levels, with a complexity in flavors you can taste! Dear North’s salmon jerky comes in a variety of different flavors, such as sea kelp and sesame, spicy fireweed, salted rhubarb and raspberries – something for every palate.

Baked Goods Not Guilt

Start your day off with a protein boost, without sacrificing your health or your conscience! Flapjacked’s range of protein packed pancake and baking mixes will keep you fit not fat, happy and healthy.

Packing it in

In this fast-paced life, snacking is important. Keeping satiated with healthy snacks makes a huge difference in our mental, physical and emotional stamina, so it’s essential to stock up with convenient snacks!

Stoneridge Orchards provide a variety of delicious fruit snacks, whether you love cherries, blueberries or strawberries; whether you love chocolate covered, plain dried or chilli and lime!

Matts Munchies has recreated the healthy fruit snack, with all natural, organic, vegan, kosher, non-GMO and gluten free tasty squares of fruity-goodness! Peel off and savor the delicious flavors at 100 calories a pack that will keep you going and keep you coming back for more.

Lark Ellen Farms makes going grain free easy with clean, filling and tasty products for the grain-free lifestyle that saturate the body and free the soul.  And the packaging is great to look at and read,

Munk Pack is the perfect on the go for the adventurers! Tired of bars, Munk Pack discovered the convenience of pouches, allowing you to keep foods non-perishable without the use of artificial preservatives. With flavors harnessing superfoods such as Apple Quinoa Cinnamon, Blueberry Acai Flax, Peach Chia Vanilla and Raspberry Coconut, Munk Foods Oatmeal Fruit Squeezes are the snack you want to take on every hike.

Cultured Checks Out 

Fermented foods are essential for gut health and Bubbies all natural, hand-made, kosher dills have been created with a special blend of spices, mixed with both passion and love.

Cultures for Health allows you to make your own delicious, nutrition-packed yoghurts at home. With a variety of different flavors, and artisanal ingredients, your sweet tooth will be satisfied and your body will thank you.

Eco-fair and Eco-wear

Guided by nature, DeVita Natural Skin Care and Color Cosmetics has created science-driven, vegan, certified organic skin care, mineral makeup, and baby care lines.  Winner of the 2016 Better Nutrition Best of Natural Beauty Award, DeVita is free from parabens, GMOs and toxins, is gluten sensitive safe, and synthetic fragrance free, as well as being eco-chic, eco-friendly!

Boody Australia Organic Bamboo Wear is utilizing the miracle fiber – Bamboo – to create soft, resilient, and healthy apparel for those eco-conscious and environmentally friendly. Grown organically, without artificial irrigation, Boody’s bamboo is not only good for your skin, but it’s also good for the air you breathe, all the while – effortlessly stylish.

One Stop

Essential Living is the one stop-Superfood shop for a comprehensive range of healthy ingredients and dietary support. In true belief that optimal health is attainable for everyone, California-based Essential Living aims to help make super living easy, with sustainable practices, and giving back to small family farmers and indigenous communities throughout the world.

Manscapes and Mancakes

Products made to reflect the modern adventurer, craftsman and worker, Oak & Adze has created a line of beard oils and beard balms, intended to soften and tame the mane, not the man.

Made for those looking to opitimize their fitness, health and weight goals, Mancakes takes the best part of pancakes and delivers a superfood-laden, protein-packed breakfast option for the man who likes to start the day off sweet, using whey protein isolate, almonds, egg white powder, flax seeds, whole grain oats and garbanzo & fava beans.

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NNancy Trentancy Trent is a writer and speaker, a lifelong health advocate, a globe-trotting trend watcher and the founder and president of Trent & Company, a New York-based marketing communications firm.  Trent & Company grew out of Nancy’s personal commitment to helping people live longer and healthier lives.  A former journalist for New York magazine, Nancy has written seven books on healthy lifestyles, serves on the editorial boards of several magazines and travels around the world speaking at conferences and trade shows on trends in the marketplace. She is a recognized expert in PR with more than 30 years of experience creating and managing highly successful campaigns. Nancy can be reached at (212) 966-0024 or through e-mail at  You may also visit


NOTE: The statements presented in this blog should not be considered medical advice or a way to diagnose or treat any disease or illness. WholeFoods Magazine does not endorse any specific brand or product. The statements of the writer do not necessary reflect the opinions of WholeFoods Magazine.

Posted on WholeFoods Magazine 4/15/2016



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