

It’s a scene to behold. Ladies grab entire arm-fulls of items in their size, then stake out a patch of grass on the lawn to weed through for keepers. It’s an open-air locker room with grown women stripping down to panties or swimsuits and ring-tossing outfits over their heads, all for a good deal. Imagine Filene’s Basement wedding dress dash, with a polite Midwestern sensibility. One woman isn’t even shopping. She’s just circulating through the crowd offering support: “Oh you should get that one. It looks good.” Within minutes I walk away from the scene with eight dresses for $40. Eight dresses for less than I could have purchased one brand new one. The feeling of victory will last all week.
Earned stories. Anyone who shops secondhand has tales of unicorns—those finds that are too good to be believed. I remember nabbing a Brooks Brothers wool trench and two Coach handbags at a spontaneous “everything is free” alley sale. Apparently, a daughter was cleaning out her parents’ house and didn’t want to be bothered with organizing an estate sale. When I walked by she was dragging things to the curb, in real time. (She was more kamikaze than Kondo. But it sparked my joy!) Another victory moment: Watching the final season of “Mad Men” and seeing Peggy Olson wearing the same vintage blue and red dress I had hanging in my closet from an estate sale. (Who wore it better? Who’s to say.)
-Consider larger sizes. Clothing cuts have changed over the years (hello vanity sizing!), so when shopping vintage, I search a wide range of sizes. I’ll buy too big and tailor pieces down. It’s still often cheaper than buying brand new. Things can be upcycled too: coats can be re-lined and shoes can be re-heeled.NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.