White Paper Outlines Best Practices For MAP Policy

Why MAP matters

By Whitney C. Gibson and Daren Garcia of Vorys, Sater, Seymour and Pease LLP

As virtually all consumer product manufacturers and brand owners by now realize, the world is becoming increasingly ecommerce driven. While this paradigm shift has ushered in numerous opportunities for businesses, it also presents significant challenges.

One of the most significant challenges businesses face in this environment is how to effectively enforce Minimum Advertised Price (MAP) policies and uphold brand value in the face of a constant assault from diverters and unauthorized sellers advertising their products at levels that harm the brands.

What is becoming clear each day is that even the most iconic brands must act swiftly and aggressively to preserve downstream sales and overall brand integrity.

This white paper walks you through how to:

1. Achieve Effective Channel Control and Develop a Foundation for Enforcement against Unauthorized Sellers

2. Stop Gray Market Disruption Through Efficient and Effective Unauthorized Seller Enforcement

3. Run a Lawful and Effective MAP Program Positioned for Success.