Gregory Drew serves as Vice President, Innovation at Vitaquest International, and is responsible for technology creation, acquisition, and partnership strategies. He has 25 years of manufacturing development, commercialization and integration experience in the nutraceutical industry, monetizing value-added ingredients, flavors, sweeteners, dietary supplements, functional foods & beverages, oral care and customer-specific product and process solutions. With a technical and entrepreneurial background in botanical extraction, ingredient conversion technologies, and excipient-free natural products, he heads Vitaquest’s newest acquisition, an industry-leading particle engineering facility specializing in granulation, agglomeration, microencapsulation and specialty blending of consumable powders.
Today’s health and wellness consumers are a lot more sophisticated than they were just 10 years ago. They want and are asking for higher-quality products with clean-label ingredients, and they expect to have a better customer experience. When it comes to powder supplements, they want options that are less dusty, that are more uniform, and that have exact, consistent flavor. Fluid bed technology enables that consistent uniformity that today’s market demands.
For those who are unfamiliar with Fluid bed technology, it serves as a versatile process for new particle creation, particle coating, drying and physical powder modifications, including particle size, density, porosity, and uniformity. These are key characteristics that impact product quality, sensory, performance and consistency.
Fluid bed technology enables granulation, agglomeration, and microencapsulation of liquid and powder components. These processes are instrumental in customizing and modifying a product’s intended flow, compression, mixability, and sensory attributes of consumable powder, tablet, and capsule applications. Now, let's delve into each of these processes to better understand their significance in crafting the perfect powder system.
Research forecasts that the global powder dietary supplement market, which was a robust $35.9 billion in 2022, will grow to $75.2 billion by 2032. As the market continues to expand and consumer tastes and preferences evolve, the advanced capabilities of fluid bed processing, including granulation, agglomeration, and microencapsulation, will help supplement manufacturers and marketers innovate to stay ahead of consumer trends and expectations.
Any brand or industry that offers consumable powder products can benefit from these services. This includes dietary supplement companies, those in the functional food and beverage industry, RTD & RTM drink systems, confectionaries, flavor, and personal care companies.
In addition to benefits around flavor and custom particle design, powder crafting using fluid bed technology helps improve the functionality of particles and improves powder flow and uniformity. It allows brands to differentiate their products to help them stand out in a crowded consumer market, while improving their products’ stability and shelf life, and improves quality in the production process from formulation until the product reaches store shelves. Ultimately, these fluid processes enable more efficient manufacturing and packaging of powders and elevates the user experience of these products.
NOTE: WholeFoods Magazine is a business-to-business publication. Information on this site should not be considered medical advice or a way to diagnose or treat any disease or illness. Always seek the advice of a medical professional before making lifestyle changes, including taking a dietary supplement. The opinions expressed by contributors and experts quoted in articles are not necessarily those of the publisher or editors of WholeFoods.