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The purpose of our health and nutrition articles is to inform natural product retailers and suppliers about the latest natural product and dietary supplement news, so they can take advantage of new opportunities and improve their businesses. Our magazine provides important information regarding the industry's new and emerging product categories, plus the science behind key dietary supplements.

Kombucha: The Twisted Tea

Everyone is talking about the hottest natural products beverage trend that beckons from the fridge with unusual flavors and a funky layer of something...

Tocotrienols: Emerging Science and Innovations of Vitamin E Part 4: A Review of Groundbreaking...

An Interview with Barrie Tan, Ph.D For 90 years, vitamin E research has produced prolific and notable discoveries, including isolation from plants, chemical identifications and...

What’s Selling, November 2010

What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

 

If your store is interested in being included in our What’s Selling Column, e-mail: kimberlywilliams@wfcinc.com

Wikipedia As Manufactured Consent

How a popular, mainstream Internet “encyclopedia” maligns and misleads all of us. Editor’s Note: This article is intended for information purposes only. Because state and...

Is Everyone Your Customer?

In the early 1970s, when natural products were just getting started, most food shoppers did not strongly believe that, “You are what you eat!”...

What’s Selling: August 2012

This month's best sellers.

Free Radicals and Antioxidants: What You Need to Know

We hear the term “free radical” almost on a daily basis in news reports and magazine articles. Given their potential to have a major...

The Healthiest Foods in the World (Part One)

To coincide with the new, 10th anniversary, updated and revised edition of "The 150 Healthiest Foods on Earth," I’ve decided to use these next...

To Kill A Piglet

The State of Michigan does Harper Lee one better with its “Farm Kill” Orders Editor’s Note: This article is intended for information purposes only. Because...

Schneiderman Flunked the Test

I was driving to the office one Tuesday morning when I heard a news report that ended up occupying my attention for the week...

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