Consumers are no longer just seeking basic nutrition; they are eating and drinking with intention, choosing nutrient-dense foods that support specific health outcomes.

Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

For natural products retailers, if your community would truly feel your absence, that’s a strong indicator you’re doing something right.

The biggest threat is margin compression from mass retailers offering natural-adjacent products.

Natural product retailers are leaning into education and community  to compete with online giants.

Natural product retailers are leaning into education and community to compete with online giants.

Natural Grocers, the nation's largest family-operated organic and natural grocery retailer, led the GMO-focused lawsuit to uphold consumers' right to clear, accurate and easily accessible information about their food.

According to SPINS’ 2026 Trends & Predictions Report, the next chapter in CPG will be shaped by the intersection of ingredient choices, cultural exploration, rising interest in nutrient density, and a desire for everyday products that deliver more.

Weight management is evolving toward metabolic health, nutrient-dense foods, and holistic approaches in 2026.

These are the catalysts that are influencing development in the free-from foods market, and the trends that are paving the way for future growth.