Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ingredients, organic & natural grocery, clean personal care and more!

Discover the winners of WholeFoods Magazine's 2025 Natural Choice Awards!

Find out key strategies and study-backed ingredients that can help consumers stay safe.

Yobee is a line of skin, hair, and scalp care supplements that help promote a healthy microbiome. 

Leading beauty experts to spotlight topical and ingestible products, plus more insights to drive success. 

What current and evolving trends are looking fine in the beauty category? Take a look!

To help map out today's popularity trails in the beauty-from-within category, we gathered insight from industry insiders and highlighted the trends customers are leaning into, along with the need-to-know science.

Elina Organics has expanded its organic, cruelty-free, handmade product line with three products. 

Virginskin is a proprietary botanical active blend with modern ingredients.

Community Goods shampoo bars, conditioner bars, deodorant, and toothpaste tablets are packaged in sustainable, recyclable with no plastic.