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WholeFoods Magazine is a national, monthly trade magazine that has been published continuously for more than 35 years (since 1984 by Wainer Finest Communications), making it the longest-tenured media outlet of its kind in the natural products industry.

The editorial focus is, and always has been, on informing and educating retailers about how to improve their businesses and take advantage of emerging opportunities both within the industry and in the world at large. Every monthly issue includes feature-length articles covering hot, new product categories.

September 2021

Digital Edition Editorial: Code Red for Humanity What’s Selling The Trials of 2020…and How Regen Ag Can Save Us 10 Top Healthy Aging...

August 2021

Digital Edition Editorial: It's So Nice to See You Again! What’s Selling Kids Health in a Post-COVID World Mental Health: The Next Crisis ...

July 2021

Digital Edition Editorial: Destress, Get Energized, Have FUN! What's Selling The Active Nutrition Opportunity Microbiome: The More You Know Function + Flavor =...

June 2021

Digital Edition Editorial: Presenting Your Comprehensive Guide to the Natural Products Industry! What's Selling People News June 2021: Enzymedica, Gaia Herbs, AHPA, and...

May 2021

Digital Edition Editorial: Woman-Owned, Women-Led! What's Selling 2021 Phytocannabinoids Market Update: Troubleshooting & Trendspotting Nutri-Beauty: Look Good = Feel Good Meet the New-and-Improved...

April 2021

Digital Edition Editorial: Cheers to All the Small Businesses Doing Big Things! Tip of the Month: The Social Approach: Diversify How You Connect...

March 2021

Digital Edition Editorial: The Boon and the Bust Tip of the Month: How To Prosper In 2021 and Beyond What's Selling 2021 43rd...

February 2021

Digital Edition Editorial: Feeling Stressed? Tip of the Month: Connecting with Customers: 3 Keys to Social Media Engagement What's Selling Building Resilience with...

January 2021

Digital Edition Editorial: 2020 By the Numbers Tip of the Month: Future Proof Your Store with Strategic Goal Setting What's Selling 2020 Year...

December 2020

Digital Edition Letter from the Publisher: You Made the Difference in 2020 Tip of the Month: What's a Website For? What's Selling 2020...