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WholeFoods Magazine is a national, monthly trade magazine that has been published continuously for more than 35 years (since 1984 by Wainer Finest Communications), making it the longest-tenured media outlet of its kind in the natural products industry.

The editorial focus is, and always has been, on informing and educating retailers about how to improve their businesses and take advantage of emerging opportunities both within the industry and in the world at large. Every monthly issue includes feature-length articles covering hot, new product categories.

December 2020

Digital Edition Letter from the Publisher: You Made the Difference in 2020 Tip of the Month: What's a Website For? What's Selling 2020...

November 2020

Digital Edition Editorial: Spiraling Up Together Tip of the Month: How Natural Brands and Retailers Can Gain an Edge in a Pandemic What's...

October 2020

Digital Edition Editorial: Thank You Natural Products Retailers! Tip of the Month:The Dangers of Success What’s Selling Immune Health & Beyond: What’s Trending...

September 2020

Digital Edition Editorial: Sending Positive Ripples Out Into Our World Tip of the Month:How Do You Future Proof Your Store In Uncertain Times? ...

August 2020

Digital Edition Editorial: Tools to Navigate 2020 Tip of the Month: The Personal Resilience Opportunity What’s Selling Kids’ Health: 10 Trends to Know...

June/July 2020

Digital Edition Editorial: Nurturing the Common Good Tip of the Month: 7 Merchandising Strategies that Increase Sales What’s Selling Phytocannabinoids & the ECS:...

May 2020

Digital Issue Tip of the Month: Grow Sustainable Sales Through Effective Merchandising What’s Selling Herb of the Month: Cranberry People News: April 2020:...

April 2020

Digital Issue Editorial: Trying to Enjoy the Lemonade Tip of the Month: Even Online Commerce Needs Physical Stores What’s Selling 2020 Natural Choice...

March 2020

Digital Issue Editorial: The Good, the Bad, and the Opportunity Tip of the Month: Expo West Strategies to Give Retailers a Competitive Advantage ...

February 2020

Digital Issue Editorial: Let's Show the Heart Some Love Tip of the Month: Want Some Trash With Your Amazon Order? What’s Selling Adaptogens:...