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WholeFoods Magazine is a national, monthly trade magazine that has been published continuously for more than 35 years (since 1984 by Wainer Finest Communications), making it the longest-tenured media outlet of its kind in the natural products industry.

The editorial focus is, and always has been, on informing and educating retailers about how to improve their businesses and take advantage of emerging opportunities both within the industry and in the world at large. Every monthly issue includes feature-length articles covering hot, new product categories.

April 2020

Digital Issue Editorial: Trying to Enjoy the Lemonade Tip of the Month: Even Online Commerce Needs Physical Stores What’s Selling 2020 Natural Choice...

March 2020

Digital Issue Editorial: The Good, the Bad, and the Opportunity Tip of the Month: Expo West Strategies to Give Retailers a Competitive Advantage ...

February 2020

Digital Issue Editorial: Let's Show the Heart Some Love Tip of the Month: Want Some Trash With Your Amazon Order? What’s Selling Adaptogens:...

January 2020

Digital Issue Tip of the Month: Are Your Store’s Categories Too Small? Too Big? What's Selling Sustainable Business: Serving a Worthy Purpose On...

December 2019

Digital Issue Editorial: The Man Behind All This Buzz Tip of the Month: Amazon Bricks-and-Mortar Retail Sales Down What's Selling 2019 Person of...

November 2019

Digital Issue Editorial: CBD: Proof that DSHEA Works? Tip of the Month: Pricing Strategies that Boost Customer Loyalty What's Selling 2019 Retailer of...

October 2019

Digital Issue Editorial: The Buzz at Expo East Tip of the Month: People--Your Biggest Expense--Use Them! What's Selling 10 Trends in Raw Materials ...

September 2019

Digital Issue Editorial: The World Is at a Tipping Point: RegenAg is the Answer Tip of the Month: Three Steps to Trade Show...

August 2019

Digital Issue Editorial: Focusing On the Future Tip of the Month: A Life of Enormous Impact: Marlene Beadle What's Selling Nutritious+Delicious=Happy, Healthy Kids ...

July 2019

Digital Issue Editorial: Cheers to Happy Customers! Tip of the Month: Strategic Experimentation—Strategies to Maximize Your Retail Merchandising What's Selling Strategies to Get...