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WholeFoods Magazine is a national, monthly trade magazine that has been published continuously for more than 35 years (since 1984 by Wainer Finest Communications), making it the longest-tenured media outlet of its kind in the natural products industry.

The editorial focus is, and always has been, on informing and educating retailers about how to improve their businesses and take advantage of emerging opportunities both within the industry and in the world at large. Every monthly issue includes feature-length articles covering hot, new product categories.

September 2018

Digital Issue Editorial What's Selling Tip of the Month Pet Health Mirrors Human Side Editorial Series on Generational Selling: Gen Z Fitness and...

September 2019

Digital Issue Editorial: The World Is at a Tipping Point: RegenAg is the Answer Tip of the Month: Three Steps to Trade Show...

October 2016

October Digital Issue Editorial Raw Material World Secrets for Picking the Perfect Manufacturing Partner Powder Play Pack Wisely Supplement Highlights: Men's Health Vitamin...

May 2009