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WholeFoods Magazine is a national, monthly trade magazine that has been published continuously for more than 35 years (since 1984 by Wainer Finest Communications), making it the longest-tenured media outlet of its kind in the natural products industry. The editorial focus is, and always has been, on informing and educating retailers about how to improve their businesses and take advantage of emerging opportunities both within the industry and in the world at large. Every monthly issue includes feature-length articles covering hot, new product categories.

WholeFoods Magazine

August 2016

August Digital Issue Editorial Nurturing Little Seedlings Marine Oils Press Onward What's Your Function? Supplement Highlights: Sleep Support HABA Counter: Anti-Aging Angle Vitamin...

May 2019

Digital Issue Editorial What's Selling Tip of the Month: Merchandising Tips to Grow Sustainable Sales 

March 2019

Digital Issue Editorial What's Selling Tip of the Month Your Go-To Guide to Expo West Success 41st Annual Retailer Survey Retail Insights Retail...

December 2018

Digital Issue Editorial What’s Selling Tip of the Month 2018 Person of the Year: The Independent Retailer Prevention is the Key: How to...

May 2009

February 2017

February Digital Issue Editorial Nutricosmetics Heart Health Ancient and Sprouted Grains HABA Counter: Feminine Hygiene and Sexual Health Supplement Highlights: Astaxanthin Legal Tips ...