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WholeFoods Magazine is a national, monthly trade magazine that has been published continuously for more than 35 years (since 1984 by Wainer Finest Communications), making it the longest-tenured media outlet of its kind in the natural products industry.

The editorial focus is, and always has been, on informing and educating retailers about how to improve their businesses and take advantage of emerging opportunities both within the industry and in the world at large. Every monthly issue includes feature-length articles covering hot, new product categories.

March 2021

Digital Edition Editorial: The Boon and the Bust Tip of the Month: How To Prosper In 2021 and Beyond What's Selling 2021 43rd...
Jeff Bezos Person of the Year

December 2017

December Digital Edition Editorial What's Selling Tip of the Month 2017 Person of the Year Love Letter to an Independent Navigating the Amazon...

August 2018

Digital Issue Editorial What's Selling Tip of the Month Product Profile: Bluebonnet Nutrition Corp. Product Profile: Soft Gel Technologies, Inc. Company Profiles Kid's...

April 2021

Digital Edition Editorial: Cheers to All the Small Businesses Doing Big Things! Tip of the Month: The Social Approach: Diversify How You Connect...

March 2018

March Digital Edition Editorial What's Selling Expo West Guide Tip of the Month 40th Annual Retailer Survey 2018 Retail Universe Tales from Around...