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WholeFoods Magazine is a national, monthly trade magazine that has been published continuously for more than 35 years (since 1984 by Wainer Finest Communications), making it the longest-tenured media outlet of its kind in the natural products industry. The editorial focus is, and always has been, on informing and educating retailers about how to improve their businesses and take advantage of emerging opportunities both within the industry and in the world at large. Every monthly issue includes feature-length articles covering hot, new product categories.

May 2019

Digital Issue Editorial What's Selling Tip of the Month: Merchandising Tips to Grow Sustainable Sales 

November 2018

Digital Issue Editorial What’s Selling Tip of the Month From the Ground Up: Standardization, Regulation, Innovation The Contract Manufacturing/ Innovation Connection Packaging for...

October 2016

October Digital Issue Editorial Raw Material World Secrets for Picking the Perfect Manufacturing Partner Powder Play Pack Wisely Supplement Highlights: Men's Health Vitamin...

April 2019

Digital Issue Editorial What's Selling 2019 Natural Choice Awards The Power of Branded Ingredients The Plant-Based Boom Blood Sugar Balance=Better Health Troubleshooting Paleo ...

April 2018

Digital Edition Editorial What's Selling Tip of the Month Natural Choice Awards 2018 The Plant-Based Phenomenon is Growing Help Customers Get Off the...

January 2018

Digital Issue Editorial What's Selling Tip of the Month Transitioning Landscape of the Natural Products Industry 2018 Forecast Digestive Health Ancient and Sprouted...