Suppliers - Articles | WholeFoods Magazine

Vitafoods Europe 2026: The Trends Defining the Future of Nutraceuticals

Vitafoods Europe showcased a nutraceutical industry increasingly focused on precision health, women's wellness, gut health, GLP-1 companion solutions, longevity, and clinically validated ingredients. From microbiome innovation to targeted botanical science, the event highlighted how evidence-backed nutrition is shaping the next generation of product development.

June 5, 2026

WholeFoods Magazine Staff

Vitafoods Europe hosted a record-breaking number of attendees, coming together to identify the emerging trends and advancements of the nutraceutical industry.

Supplement Highlights

Functional Mushrooms Mature into a Major Market Opportunity

Popular Functional Mushrooms and Their Benefits

June 1, 2026

Richard Ortega, Associate Editor, WholeFoods Magazine

The booming business of functional mushroom supplements is showing no signs of slowing down.

New Products: Vitafoods Europe 2026 Edition

Check out the branded ingredient launches featured at Vitafoods Europe 2026!

May 23, 2026

WholeFoods Magazine Staff

See what exciting innovations were showcased at Vitafoods Europe 2026!

Submit Your Entries for the 2026 Ingredient Choice Awards

All entries must be submitted by Wednesday, June 24th.

May 14, 2026

WholeFoods Magazine Staff

Enter your branded ingredients in WholeFoods Magazine's 2026 Ingredient Choice Awards!

AHPA Updates CITES primer

The revision reflects a new listing for guggul.

April 1, 2026

Richard Ortega, Associate Editor, WholeFoods Magazine

The updated CITES resource aims to provide AHPA members with the most current regulatory information to support compliance efforts.

Supplier Toolkit

Navigating Supply Chain Volatility

From extreme weather to tariffs to war, here's how to prepare and remain viable when the only constant is change.

March 26, 2026

Richard Ortega, Associate Editor, WholeFoods Magazine

To better understand current and emerging prospects and difficulties in supply chain operations, we asked field experts for an account of what to expect in 2026.

The New Shape of Weight Management

Sparked by the surge in interest in solutions related to GLP-1, these are the trends, ingredients, and developments driving 2026.

January 16, 2026

Richard Ortega, Associate Editor, WholeFoods Magazine

Weight management is evolving toward metabolic health, nutrient-dense foods, and holistic approaches in 2026.

NOW Health Group Sells Family Shares to Employees

The independent, family-owned manufacturer announced it will be selling stock through an Employee Stock Ownership Plan (ESOP).

January 13, 2026

Richard Ortega, Associate Editor, WholeFoods Magazine

The partial ESOP plan is designed to give back to NOW's hard-working employees.

Industry Reacts to the New U.S. Dietary Guidelines

What do natural products industry leaders think about the revisions?

January 9, 2026

Richard Ortega, Associate Editor, WholeFoods Magazine

“My message is clear: Eat real food,” said Secretary of Health and Human Services, Robert F. Kennedy Jr. Take a look at the revision, and industry reactions.