What’s Selling: November 2013

What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: jasmineburroughs@wfcinc.com.


Natural, of Course, Wichita, KS

SUPPLEMENTS: Jarrow Formulas, Bone-Up;
NOW Foods, Ultra Omega-3;
Innovavue Tech, Garcinia Cambogia

FOOD: Kind Bars, Full line;
Bragg Live Foods, Apple Cider Vinegar;
NOW Foods, Almonds

HBC: NOW Foods, Tea Tree Oil;
NOW Foods, Xyliwhite Toothpaste;
Avalon Organics, Shampoo (Full line)

BEVERAGES: PepsiCo, Tazo Giant Peach;
Penta Water, Full line;
Oogavé, Strawberry Rhubarb Soda

UP & COMING: Nature’s Plus, Citrimax 1,000 mg


Cambridge Naturals, Cambridge, MA (2,800 ft2)

SUPPLEMENTS: Vega One, Nutritional Shakes;
Garden of Life, RAW Fit;
Vibrant Health, Maximum Vibrance

FOOD: Garden of Life, Golden Flaxseed and Chia Seed;
Hope Organic, Hummus;
Quinn Popcorn, Organic Popcorn

HBC: Alaffia, Everyday Coconut Lotion;
Alaffia, Shampoo;
Alaffia, Beautiful Curls, Wavy to Curly Conditioner

BEVERAGES: Taste Nirvana, Real Coconut Water;
Purity Organic, 100% Coconut Water;
Blue Monkey, Coconut Water

 Blue Mountain Organics, Curry Wraps;
Tea Tibet, Full line


Harmony Farms Natural Food Store, Raleigh, NC (3,800 ft2)

SUPPLEMENTS: Nature’s Plus, Hema-Plex;
Country Life, Vitamin D3 2,500 IU;
Barlean’s, Ultra High Potency Omega Swirl, Key Lime

FOOD: Bragg Live Foods, Apple Cider Vinegar;
Little Lad’s Bakery, Herbal Corn;
Udi’s, Millet-Chia Bread

HBC: Dr. Bronner’s, Castile Soap;
SeabuckWonders, Exfoliating Facial Cleanser;
DeVita, Solar Protective Moist. SPF 30+

BEVERAGES: C2O, Pure Coconut Water;
Affinitylifestyles.com, Inc., Real Water;
Honest Tea, Peach OO-La-Long

UP & COMING: Elderberry Life, Elderberry Juice;
Lifetime Vitamins, Liquid Marine Collagen
w/Hyaluronic Acid & D3;
Truly’s, Deodorant Cream


Bonanza Health Foods, Billings, MT

SUPPLEMENTS: Nature’s Way, Umcka Cold & Flu;
Nature’s Way, Sambucus;
Nature’s Way, Alive Gummy Vitamins

FOOD: Simply Shari’s, Gluten-Free Shortbreads;
Dreamfields Foods, Pasta;
Canyon Bakehouse, Gluten-Free Bread (Full line)

HBC: OraMedix, SoFresh Flossing Toothbrush (Soft);
NutraMarks, Inc., Life-Flo Fractionated Coconut Oil;
Deodorant Stones, Thai Deodorant Crystals

BEVERAGES: LaCroix, Sparkling Coconut Water;
Metromint, Full line;
Reed’s Inc., Virgil’s Bavarian Nutmeg

UP & COMING: JJ’s Sweets, Cocomels Caramels;
NutraMarks, Inc., Life-Flo Pure Magnesium Flakes;
Bach, Rescue Remedy Pets Full line


Betsy’s Health Foods, Houston, TX (990 ft2)

SUPPLEMENTS: Betsy’s Basics, Super Citrimax;
Nature’s Way, Ginkgold;
New Chapter, Every Woman’s One Daily

FOOD: thinkThin, White Chocolate;
Arrowhead Mills, Oat Cereal;
NOW Foods, Raw Walnuts

HBC: Vita-Myr, Toothpaste Serum;
Aubrey Organics, Defense Moisturizer;
Alba Botanica, Hawaiian Sunscreen

BEVERAGES: Ginseng UP, Cola;
Zevia, Caffeine Free Cola;
Penta Water, Full line

UP & COMING: Bio Nutrition, Moringa;
Natural Factors, WellBetX Mulberry Extract;
Country Life, B-Complex Advanced


Mariposa Market, Willits, CA

SUPPLEMENTS: FES, Five-Flower Formula;
HealthForce Nutritionals, Vitamineral Green;
Boiron USA, Arnica 30C

FOOD: Dried Mango, Bulk;
Creative Natural Prods., Chocolove, Alm. & Sea Salt, Dark Choc.;
Eden Foods, Canned beans 15 oz (All varieties)

HBC: Alaffia, Authentic African Black Soap;
Alaffia, Babies & Up Body Wash;
Copper moon Apothecary, SW/Van. Healing Lotion

BEVERAGES: Harmless Harvest, Raw Coconut Water;
Millennium Products, Inc., Synergy Kombuchas;
Taste Nirvana, Real Coconut Water

UP & COMING: MegaFood, Full line;
Fungi Perfecti, LLC, Host Defense (Full line);
revive drinks, Kombucha

















Published in WholeFoods Magazine, November 2013